In the consulting world, Noah Xie is a revolutionary figure, creating the new generation strategy by integrating Eastern and Western philosophies. He has mastered Western business theories and spent over twenty years studying Eastern classics likeThe Tao Te Ching and The Art of War. As global economic growth faltered, Xie saw the limitations of conventional Western strategies in real business scenarios. Wielding Western thought as his shield and Eastern wisdom as his sword, he has successfully navigated the complexities of modern business, creating innovative strategies that transcend cultural boundaries. In just seven years, Xie has helped seven companies exceed the 10-billion-yuan milestone.
Figure Asiahails Noah Xie as a strategic visionary, renowned for his innovative theories. He advocates for consulting firms to turn strategic plans into tangible client outcomes and promotes the incorporation of Eastern wisdom into global business. As the founder and president of Kmind, Noah Xie has rapidly advanced the field of strategic consulting, offering a unique Eastern perspective to the global business landscape. This achievement has earned him the title of Most Influential Consulting Leader of Asia in 2024.
A Strategic Visionary Who Blends Eastern and Western Wisdom to Overcome Strategic Challenges
Since the 1950s and 1960s, strategic business theories have grown into a comprehensive and complex discipline. However, as noted inThe Lords of Strategy, there have been no major advancements or innovations in Western strategic theories since 1995. This stagnation is especially noticeable as businesses face more homogeneous competition and frequent price wars, highlighting the shortcomings of traditional Western business theories in today's highly competitive market.
As global strategic theories face an innovation dilemma, Noah Xie has proposed a groundbreaking idea: true strategic innovation requires the integration of intangible factors like philosophical thinking and cultural psychological structures. This aligns with Schumpeter's concept of "combining production factors." Xie believes the West excels in "rationalism" and logical thinking, while the East is adept at "striking a balance" andvalues empathy. He suggests that Western theories, which are centered on "reason," should incorporate the Eastern concept of "empathy." By blending reason with empathy, Xie believes we can overcome the current limitations of Western strategic theory.
Drawing upon profound insights into the unique strengths and complementary nature of Chinese and Western philosophies, Noah Xie and his team have developed an innovative strategic framework that merges both approaches. This comprehensive system includes four key components: Strategic Research, Strategic Direction, Campaign Preparation, and Strategic Implementation. It is meticulously designed to align with thegoals of clients and potential clients, utilizing empathy, reason, and a profound understanding of human nature to achieve success.
Guided by this strategic framework, Kmind has successfully helped seven companies, including Feihe, Bosideng, and Yadea, surpass annual revenues of 10 billion yuan. Several of these companies have emerged as global leaders in their respective industries. As Noah Xie stated, "Combining Western science with Eastern aesthetics is the best way to bring global business into a virtuous cycle of competition." The new generation strategy he has developed offers a unique Eastern perspective, distinct from traditional Western theories, and has proven effective in practice.
An Advocate for Client Success Who Translates Strategy into Tangible Results
In the dynamic world of modern business, consulting firms have become pivotal in driving immense value creation through their extensive practical expertise and rigorous methodologies. A historical look at the economic rise and leadership of countries like the United States, Japan, and Germany highlights a strong link between the emergence of great powers and the transformative influence of management theories and consulting services. Leading firms such as McKinsey & Company, Boston Consulting Group, and Bain & Company have been key in helping many companies achieve Fortune 500 status and have greatly contributed to the ongoing success of the US economy.
In times of economic downturn, when uncertainty clouds the future, companies rely on consulting firms to become their "external brains" to guide them through business complexities and find the right direction. However, many companies are reluctant to hire consulting firms because traditional firms often provide strategic plans without supporting the implementation process, making it difficult for companies to turn these strategies into real-world tangible results.
Led by Noah Xie, the Kmind team has developed a unique consulting model that positions them as "business partners" working closely with clients to create shared value. Since its inception, Kmind has focused on client outcomes. They move beyond traditional consulting roles by not only creating customized strategic plans but also assisting clients in implementing these strategies. They adapt dynamically to changing conditions, helping clients achieve their strategic objectives, generate business results, and shape the future of the market.
Noah Xie shared with Figure Asia that Kmind takes inspiration from the principle of "winning with both conventional and unconventional strategies" fromThe Art of War. Kmind's unique campaign preparation system goes beyond providing strategic direction reports by also offering detailed campaign and preparation reports. In supporting companies with strategy implementation, Kmind focuses on identifying core resources, removing critical bottlenecks, and conducting systematic reviews to effectively combine conventional and unconventional strategies for success.
Over the past seven years, the Kmind team has helped seven companies achieve revenues exceeding 10 billion yuan. According to Figure Asia, Noah Xie has not only guided Kmind in assisting companies to discover unique development paths and implement strategic concepts but has also redefined the consulting industry paradigm. By co-creating value with clients and focusing on tangible results, Xie has established more long-term partnerships between consulting firms and companies.
A Champion Who Brings Eastern Wisdom to the Global Business Stage
In recent years, Noah Xie has been dedicated to sharing his insights on applying traditional Eastern wisdom to modern business strategies with the global business community. Since 2008, Xie has committed to disseminating the latest strategic practices to entrepreneurs through lectures, forum speeches, and other teaching methods. To date, he has influenced over 50,000 entrepreneurs. In June 2023, Xie introduced the new generation strategy at the Harvard Club, Brown University, and MIT, becoming the first Chinese expert to present corporate strategies at the Harvard Club of Boston. His discussion on howThe Art of Warinspires modern strategic theory sparked significant interest and lively debate among North American academic experts, entrepreneurs, and industry leaders. Many attendees noted, "Western strategic thinking is more linear, and the influence of Eastern wisdom is crucial to us. The fusion of East and West is exactly what we need."
Noah Xie regardsThe Art of Waras the most outstanding classic of Eastern wisdom, a work also highly valued by Western military academies.The Art of Warprovides a clear understanding of the brutality of wars and consistently emphasizes that "the way lies in the heart of the people." It teaches that the highest form of warfare is "to subdue the enemy without fighting," a concept vastly different from Western military theory. In an era of rising global tensions, the insights fromThe Art of War offer particularly valuable guidance.
Noah Xie also told Figure Asia about his upcoming trip to Ivy League universities in North America in June 2024. During this trip, he plans to engage in discussions with international consulting experts, scholars, and business leaders on the latest strategic practices. Xie believes that the current global economic landscape is being shaped by the initial resistance to the integration of Eastern civilization into the world order. However, he asserts that this friction is temporary and will eventually lead to reconciliation.
Figure Asia is honored to present the title of Most Influential Consulting Leader of Asia in 2024 to Mr. Noah Xie, in recognition of his outstanding achievements and exceptional impact in Asia and beyond. We are confident that Noah Xie and his Kmind team will continue to use their innovative strategic practices to help more companies achieve sustainable development. Their work is expected to inspire individuals in the business, consulting, and academic worlds to collaboratively advance global business progress.
