Kmind's Talent Philosophy: Next-Generation Combination of Professionals

International Perspective

In recent years, Kmind has launched drastic organizational reforms and workforce upgrades to better empower clients' sustainable, high-caliber development. It now boasts a first-class strategy consulting team of 180+ consultants – the largest across the industry: among them, 72 percent have graduated from QS Top 200 universities; 64 percent hold a master's degree or above; and 50 percent have worked or studied abroad. Before joining Kmind, they worked for Fortune Global 500, world-renowned management consulting firms, Chinese leading companies (as executives), and top investment banks.

Diversity & Conclusion

Recognizing the value of diverse human resources and upholding the "win-win" philosophy, Kmind is committed to empowering individuals in a platform-based, systematic manner.

Integration of Chinese and Western Wisdom

In recent years, Kmind has continued to upgrade its talent system, portraits and matrix to take the lead in the development and innovation of the industry in response to Chinese businesses' ambition to grow bigger and stronger, which raises the bar for consultants' qualifications and overall competency. Kmind's organizational upgrade and talent development modules are built on the integration of Chinese and Western wisdom. Kmind's core talent values are: integrating the strengths of the East and the West, pursuing wisdom, honesty, morality, courage and dignity, and vitalizing Chinese consulting. Inspired by The Art of War, which believes that generals must have five traits – wisdom, honesty, morality, courage and dignity, Kmind has set the same standards for employees. In doing so, we have seamlessly integrated the unique next-generation strategy consulting into our operations, so that it could keep creating new productive forces. Through the collaborative efforts of professionals in next-generation strategy consulting, we help our clients achieve consistent, sustainable and high-quality development and gain leadership in comprehensive strength. This also allowed us to secure a contract renewal rate of 100% in 2024. Our talent matrix, as a pioneer in China's consulting sector, has resulted in a new, cutting-edge consulting team that has garnered the attention of global consulting elites and thousands of resumes over the past two years.

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Professionals

Xie Jingyi

Kmind CEO & Partner

Xie Jingyi is in charge of Kmind Consulting's business management and professional system in her capacity as CEO. With over 18 years of experience in developing and interpreting business development strategies, she possesses exceptional insights and a forward-thinking strategic vision, particularly in the consumer goods sector. Through strategic thinking and a results-driven approach, she spearheaded the launch and development of Kmind's service system, which is now in its third iteration; and she also established a professional knowledge system and application for campaign preparation, and played a key role in projects valued at RMB 10 billion or more. Since 2023, she has led Kmind's professional team to develop four strategy systems, designed to advance knowledge in next-generation strategy consulting, while fostering a new generation of globally minded Chinese professionals in the strategy consulting industry.

Xie has provided extensive services to the following clients: Bosideng, Feihe, Yadea, Bull, Baixiang, Focus Media, Joeone, Anta, Xiaoxiandun, Xibei, Lei Yun Shang, Angel, Pagoda, Lenovo, Fawa, Liby, Zhangliang Malatang, Senpure, Lan Fong Yuen, Aokang, Feidai, Xue Zhang Gui, Cosmo Lady, Ajisen Ramen, Bloks, and more.

Some management personnel

Wang Quan

Wang Quan is the General Manager of the Fashion Industry Division at Kmind. As a Certified Management Consultant (CMC) with a Master's degree in Brand & Marketing from South Korea, Wang brings a wealth of expertise to his role. He specializes in refining, synthesizing, and overseeing industry-specific models and methodologies within Kmind's project services. Wang, alongside his colleagues, has been instrumental in creating the "Kmind Strategy System" and the "End-to-End Commodity Model," both of which have become essential theoretical frameworks and guiding tools for the strategic execution of numerous enterprises.

Wang advocates for a culture of "professionalism" and an "elite culture," empowering talented individuals from diverse backgrounds to innovate boldly, embrace professionalism, and realize their value in an inclusive and equitable environment. He has played a pivotal role in numerous high-profile projects, collaborating with esteemed organizations such as Bosideng Group, Yadea Technology, Anta Sports, Hodo (Hongdou) Menswear, JOEONE, Xiaoxiandun Bird's Nest, Tencent Qidian, Alibaba Cloud, and more.

Chen Fangchao

Chen Fangchao is a leading expert in the durable consumer goods industry, focusing on research, analysis, and strategic development. With a wealth of experience, he has worked with over 30 leading enterprises, including Lenovo, GONEO (Bull), Yadea, DeRucci, Focus Media, Angel, Kaadas, Zhido, Broad Homes Industrial, GANI, Bosideng, and Senpure. He has been instrumental in refining business strategies and accelerating revenue growth, as evidenced by the fact that four of his clients have boosted their revenues from RMB-billion level to RMB-hundred-billion level.

Chen holds a master's degree in Business Administration from the University of Southern Queensland, Australia, and is a Certified Management Consultant (CMC). His strengths include identifying strategic opportunities, navigating competitive marketplaces, managing enterprise operations, and promoting business development both domestically and internationally. He is particularly adept at developing market models for the home furnishings and building materials sectors, as well as creating strategic growth models for companies with diverse product lines. His expert insights have been widely recognized and featured in various media outlets.

Li Siyi

Li Siyi holds Master's degrees in Economics, Management, and Finance from the National University of Singapore and the Central University of Finance and Economics. With previous experience at Accenture and WPP Group, Li has over a decade of strategic research expertise and a global consulting outlook, specializing in strategy, marketing, and digitization. Notably, Li has developed the Kmind Strategic Communication Training series, which has garnered multiple domestic and international accolades, including the Gold Award from the prestigious Transform Awards Asia.

Her sharp customer insights and innovative approach enable her to develop perception-driven growth strategies. Li excels in driving cross-departmental collaboration to ensure seamless strategy implementation and business model enhancement. Her extensive clientele includes both private and foreign enterprises, with a focus on mature enterprise strategic transformations and the growth of emerging brands. Some of the notable brands she has worked with include Pagoda, Xiaoxiandun Bird's Nest, Bosideng, FAWA Herb Beauty, Hodo (Hongdou) Menswear, Liby, Dreame Technology, GSK, Mengniu Dairy, and Tianjin Airlines, among others.

Cui Shuyang

Cui Shuyang brings over a decade of consulting expertise, specializing in the consumer goods and healthcare sectors. She has led strategic research and implementation efforts for numerous listed companies and projects, both domestically and internationally. Cui provides comprehensive guidance for enterprise strategic advancements, refining and optimizing strategic models to drive rapid growth for multiple businesses. Her work has been pivotal in the success of companies like Baixiang Food and China Feihe, achieving revenue breakthroughs in the tens of billions of yuan. Cui is proficient in group strategic planning, effective coordination of parent-subsidiary brand strategies, and brand revitalization. She excels in enhancing brand awareness, rejuvenating target demographics, and improving brand management outcomes while elevating customer lifecycle management.

Cui holds a Master's degree in International Development from the University of Sheffield in the United Kingdom. She joined Kmind with a wealth of experience in conducting and executing projects both locally and globally. Her portfolio includes collaborations on international government projects and partnerships with renowned companies such as COSTA, GODIVA, and Yum! Brands.

Dai Wei

Dai Wei, boasting over two decades of expertise in brand strategy and marketing, brings a wealth of experience from both client and agency perspectives. Her proficiency spans luxury goods, fast-moving consumer goods, pharmaceuticals, and the automotive sectors. Dai excels in enhancing strategies for established enterprises, fostering new brand ventures, and delivering luxury brand services, adeptly navigating the organizational dynamics and strategic implementations of both local and international businesses.

Dai has played a crucial role in three major ten-billion-yuan projects at Kmind, providing valuable assistance to several ten-billion-level conglomerates in steering their secondary growth. Dai was instrumental in guiding BEIWEI 47 in developing a comprehensive strategy for premium corn, encompassing channels, products, marketing, and derivatives from inception. Within just eighteen months of its IPO, the group's revenue surpassed 1 billion yuan, establishing it as a leader in the high-end fresh corn market.

Dai's esteemed clientele includes Feihe, Kouweiwang Group, BEIWEI 47, Dior, Kenzo, Givenchy, IWC Schaffhausen, Remy Martin 1898, Cadillac, Focus Media, and more.

Fan Yi

Fan Yi holds a Master's degree in Logistics and Supply Chain from Curtin University in Australia and has over a decade of experience in strategic planning for clients and agencies. He excels in initiating and executing innovative projects, with strong project management skills. With a global outlook, Fan Yi has designed business models, managed sales systems, built brands, developed product portfolios, and overseen supply chain operations across various sectors including culture and education, cultural finance, infant and toddler food, catering, and apparel.

Currently, as the Project Director at Kmind, Fan Yi's esteemed clientele includes China Feihe Group, Xibei Group, Ajisen (China), ICECO, and Aokang.

Feng Yi

Feng Yi holds a bachelor's degree in Accounting from Xi'an Jiaotong University, and a master's degree in Economics from the University of Warwick. He has more than 10 years of experience in the consumer industry, including research and practical business operation. Previously, he was employed in research institutes for securities firms such as China Securities and Founder Securities. He was a core member of one of the top three teams named by New Fortune, a winner of the Sina Golden Kylin Award for Rising Chief Analyst, one of the most influential team leaders selected by Wind, and also a guest commentator on CCTV.

With deep insights into a wide range of consumer sectors such as clothing, catering, food and beverages, Feng is proficient in top-down consumer trend research, analysis and forecast, as well as the identification of underlying business logic. He has served noted tier-1 and -2 investment institutions in China, and also provided strategy consulting services to well-known domestic consumer brands. His clients include: Bosideng, Feihe, Hodo, Joeone, and more.

Gao Yingying

Gao Yingying brings over a decade of strategic consulting experience for both clients and agencies, specializing in sectors such as real estate, automotive, apparel, and cosmetics. She has worked with over 10 listed enterprises, ranging from ten-billion-yuan to hundred-billion-yuan scales. With her dual perspectives, Gao excels in executing business strategies, driving brand rejuvenation, increasing brand popularity, enhancing brand image, revitalizing established brands, adding value to products, and setting the stage for secondary growth.

Currently, as a Project Director at Kmind, Gao has developed and implemented successful strategies for numerous projects, delivering significant results for businesses. Her extensive client portfolio includes renowned names such as Bosideng, JOEONE, Kouweiwang Group, Perfect Diary, Jaguar Land Rover, Michael Kors, Ping An Insurance, and Dulux.

Gao Ze

Gao Ze holds a Master's degree in Finance from Fudan University and a Bachelor's degree in Finance from Zhejiang University. With over 15 years of strategic consulting expertise, in Kmind and Bain,Gao has an extensive project portfolio that spans various industries, including consumer goods, industrial products, finance, and internet platforms, with projects across China, Japan, and Southeast Asia. Gao's extensive experience includes developing market entry strategies, driving corporate growth, optimizing organizational structures, integrating post-investment processes, and conducting commercial due diligence. She specializes in digital transformation, brand management, product management, channel management, and supply chain strategies. Gao has advised prominent clients such as Fosun Group, Ping An Group, Alibaba Local Services, Feihe, Pagoda, Mars, Mengniu, Rolls-Royce, Walmart, and Amore Pacific.

Hao Yadong

Hao Yadong, with over a decade of experience in brand and strategic consulting, focuses on client services and developing knowledge products in the durable goods sector. He provides clients with systematic services, including strategic innovation, strategy implementation, and customer value creation.

Leading a dedicated team, Hao has developed practical tools such as the "Product Innovation Method," the "Durable Goods Overseas Expansion Model," and the "Market Model."

Hao successfully led the strategic implementation for Angel Group, initiating a technology marketing campaign that resulted in record-high revenue and over 30% year-on-year growth. He also launched a high-end new product campaign for the brand, introducing the industry's top-end whole-house water filter. This move outperformed foreign competitors and secured Angel's position as the industry leader for seven consecutive months, with profits increasing by over 140% in the same year.

Jin Tong

With fourteen years of experience in strategic planning and implementation management, Jin Tong has worked across various industries including food, tourism, internet, and education. He currently serves as the Project Director for the Baixiang Food project at Kmind.

Leveraging his extensive experience in the food industry, Jin specializes in formulating strategic directions for business development, managing projects strategically, optimizing operational resources, and achieving strategic objectives. His expertise has guided multiple companies to surpass the ten-billion-yuan revenue mark.

Jin is known for identifying strategic opportunities and has developed the "Six-Dimensional Model for Successful Snacks." He effectively coordinates internal and external resources to drive strategic implementation and achieve results, pioneering new growth paths from inception. His strategic services have significantly benefited companies such as Baixiang Food, Kouweiwang Group, China Feihe, Bloks, Aokang, and Zhuyeqing Tea.

Li Jilai

Li Jilai, a graduate of East China Normal University with a Master's degree in Management, has over a decade of strategic consulting experience in the consumer goods and durable goods sectors. His project portfolio includes industries such as food and durable goods. Li specializes in formulating product strategies for multi-product and multi-brand conglomerates and played a pivotal role in supporting the GONEO (Bull) Group with the introduction of high-end products like track sockets, ultra-thin switches, and charging piles, resulting in sales that surpassed industry competitors. With deep expertise in strategic implementation, Li leads strategy development across diverse business domains, including communication, product development, channels, and marketing. His notable contributions include successful projects for the GONEO (Bull) Group, Zhuyeqing Tea, and Kouweiwang Group.

Li Nanfeng

Li Nanfeng holds a Master's degree in International Political Economy from the University of Sheffield, UK. Focused on consumer goods and smart technology, he brings a comprehensive perspective to strategy consulting and execution. With experience at Roland Berger and Alibaba, he has provided valuable services to prominent companies like BYD, Shanghai Maling Aquarius, and Haidilao.

Drawing upon a solid 15-year history in management consulting, corporate strategic planning, and executing strategies, Li possesses a wealth of expertise in corporate strategic planning, strategy implementation, market analysis, innovative business strategies, and product portfolio planning. He effectively spearheaded the strategic planning of a tech unicorn, skillfully coordinating cross-departmental collaboration for strategy execution and securing external funding. Embracing a global perspective, Li oversaw a product team of almost 20 members as they expanded products into international markets. By incorporating insights from global markets and user needs into product planning, he guided the team to achieve successful product launches and a significant threefold growth in overseas business.

Lu Minling

With over 15 years of experience in industrial and strategic consulting, Lu Minling has successfully led strategy development and projects for more than 20 prominent home appliance groups and leading enterprises in the home furnishings and building materials industry. Her expertise spans both private enterprises and multinational corporations, with a strong foundation in international work experience. Currently serving as the Project Director at Kmind, she plays a pivotal role in the implementation of projects in durable consumer goods and the creation of knowledge products.

During her time at Kmind and Roland Berger, She has collaborated with leading companies such as Murora, Midea, Dong Peng, DeRucci, Nanfu, Hotata, Vatti, China Paper, KidsWant, China Jinmao, CNOOC, ABB, Avcon, and CVC across industries like building materials, home furnishings, consumer electronics, and healthcare. Lu's professional skills include developing enterprise growth strategies, brand strategies, new product introductions, market entry plans, business model innovations, channel strategies, organizational design, process optimization, and cost reduction and efficiency enhancement initiatives.

Qian Panpan

Qian Panpan is a seasoned professional with a bachelor’s degree from Fudan University and an MBA in Finance from the Cheung Kong Graduate School of Business. With over 15 years in the field, she excels in strategic management and innovation, offering valuable insights to both domestic and international enterprises, as well as providing strategic consulting to internationally recognized firms. Throughout her career in Kmind and McKinsey, Qian has successfully managed projects spanning diverse industries, including consumer goods, industrial products, finance, insurance, aviation, and tourism. Her professional footprint extends across key markets such as China, Southeast Asia, Japan, South Korea, Europe, the U.S., and South America. Her core competencies encompass long-term corporate strategy, market entry strategy, product management, marketing transformation, brand innovation, channel performance management, business incubation, and organizational restructuring. She has collaborated with leading companies such as Fosun Group, Fosun Holiday, Club Med, LANVIN, AHAVA, Laomiao Jewelry, OSRAM, IHG Hotels & Resorts, China Eastern Airlines, Air China, and China International Travel Service (CITS).

Xiao Xuantong

Xiao Xuantong specializes in developing and implementing strategic initiatives for chain retail companies, focusing on identifying market opportunities and introducing innovative strategies to give clients a competitive edge.

With nearly a decade of experience in strategic consulting, Xiao has led close to 10 projects in the beauty, food, apparel, and durable goods industries. His leadership has helped Yadea achieve a revenue milestone of 10 billion yuan, enabled FAWA Herb Beauty to grow despite external challenges, and guided Angel through significant growth hurdles.

Xiao holds a Master's degree in Finance from Fordham University in the United States and a Bachelor's degree in Finance from the University of Nottingham in the United Kingdom, where he received a Dean's Scholarship. Prior to joining Kmind, he gained extensive experience in finance and strategy at SilverLeaf Fund and Capgemini in the United States.

Yang Xinzhou

Yang Xinzhou has received degrees in applied mathematics and operations research from Tsinghua University and École centrale Paris. He has over ten years of experience in strategic consulting and plan execution, new business incubation, overseas expansion, and e-commerce operation management. With an international vision and expertise in facilitating global business expansion, he once led the Asia-Pacific strategy team of ByteDance to promote TikTok's strategies and partnership in Asian countries and create growth strategies for key markets in Asia. He has been engaged in strategy rollout, investment, and consulting related to new business incubation in leading private and foreign-funded enterprises including BCG consulting,Alibaba, Bayer, JuneYao Group, Huawei, Qualcomm, Dun & Bradstreet, Warburg Pincus, Temasek, Singtel, and so on.

Before joining Kmind, Yang served as the head of Alibaba Tmall International Business Management Center, responsible for the strategies, business analysis, and operation tactics of the comprehensive cross-border e-commerce business worth hundreds of billions. With end-to-end business incubation experience, he was appointed as the founder of Alibaba's Hainan duty free business to design its top-level operational model and facilitate the establishment of various business modules. The business was profitable in its first year and has maintained growth since then, hailed as Alibaba's landmark incubation project.

Hu Pengfei

Hu Pengfei, with a master's degree in Engineering Management from Duke University, excels in developing tailored strategic solutions – including car lineup strategies and digital transformation initiatives – for businesses based on user insights, market research, and industry analysis. At KPMG Management Consulting, he served multinational automakers such as Daimler, Volkswagen, BMW, and Porsche. During his years at Lenovo, he worked with Facebook as the only product manager on Oculus Rift 2, and also helped Lenovo's XR division to establish the global business for convertible laptops from the ground up and win the largest market share in the world. After joining Kmind, he has collaborated extensively with Bull, Foodart and other clients.

Sun Feifan

Sun Feifan, who holds bachelor's and master's degrees from Shanghai Jiao Tong University, has more than 10 years of experience in working on strategy consulting projects, as well as offering retail strategies and business insights for foreign companies. Before, he was in charge of strategies and operations in a leading Internet company.

At Kmind and Roland Berger, he worked across a wide range of industries such as clothing, cosmetics, jewelry, mothers & babies, toys, catering, and ports, responsible for group strategies, foray into new markets, offline retail capacity improvement, consumer insights and positioning, organizational structure adjustment, digital transformation and so on. Anta, Annil, Ting Hsin, Whoo, blank me, DR, and YSG are among his clients. Having worked for both consulting firms and client companies, he has vast expertise in online and offline operation and management across a number of channels.

Chen Chen

Chen Chen has a bachelor's degree from Fudan University, and an MBA degree from Shanghai Jiao Tong University. She owns over 15 years of management and strategic expertise in foreign and private enterprises like Accenture, NIO, and General Motors. With a global perspective, she has worked extensively with both consulting firms and client companies in a variety of consulting segments, including long-term corporate strategies, new brand building, expansion into new markets, digital transformation, business process reengineering, and organizational structuring.

Chen has worked on projects in China, Germany, the United States, France, and other countries across sectors such as automotive, energy, and aviation. Her clients include, Mercedes-Benz, BMW, Audi, Volkswagen, Hongqi, Bosch, Michelin, ExxonMobil, and China Eastern Airlines.

Ding Ning

Ding Ning graduated from Shanghai International Studies University with a double bachelor's degree in Management and Literature, and has also studied in the United States. At Kmind, she has been engaged in strategy research and implementation for 8 years, contributed to the establishment of Kmind's service system, and participated in standards development and training. Her project experience spans the apparel, food, gifts, education, and personal care industries, with a focus on apparel. She specializes in research on strategic positioning and campaign preparation, as well as services for comprehensive strategy execution. As a core team member, she has worked with Bosideng for 4 years, helping the company to strategically upgrade from a popular brand to a worldwide leader, with retail sales exceeding RMB 20 billion. During her over three years of service for Kouweiwang, she assisted the client in establishing a dual-brand system and gaining a market share of more than 50%.

Bosideng, Lily, Cosmo Lady, Kouweiwang, Jinzai, Grape Tech, Wangyu Cyber Cafe, Zhu Ye Qing, and Forest Cabin are some of her clients.

Hu Lingxi

Hu Lingxi, with a bachelor's degree from Fudan University and a master's degree in Management obtained in France, has more than 12 years of domestic and international strategy consulting expertise, and over 8 years of experience in the clothing and textile industry. He has provided services related to yearly strategy formulation, product architecture construction, marketing planning, and operational quality and efficiency enhancement, among other matters.

Hu's strengths include strategic opportunity identification, business operation analysis, implementation planning and control. Bosideng, Hodo, Joeone, Lenovo, Nikon, Sumitomo Pharma, and Inoherb are among his clientele.

Luo Fen

Luo Fen holds a master' degree from the Education University of Hong Kong and a bachelor's degree from Zhongnan University of Economics and Law. She has 10 years of experience in brand management and strategy consulting, having previously worked for the South China Morning Post, The Wharf (Holdings) Limited, and Wanda Group.

With vast expertise in strategy research and execution, she has served clients in sectors of clothing, premium nourishment, and cosmetics – such as Xiaoxiandun, Joeone, and Perfect Diary – since joining Kmind, helping companies reach a new revenue milestone in ten years, triple growth in three years, and expand the customer base. Luo is good at implementing large and intricate business strategies. In the face of complex organizational and corporate challenges, she has ensured the smooth execution of business strategies through strategic positioning analysis and deconstruction, organizational upgrading and strategic focus.

Jiang Shan

Jiang Shan, who graduated from Woosuk University, South Korea, holds a double bachelor's degree in International Economics & Trade and Circulation & Trade Management, and also an MBA degree. With more than 10 years of expertise in strategy research and practical brand operation, she specializes in helping brands methodically complete the closed-loop research and implementation of "scheme-strategy-tactic-plan." She has a wealth of real-world experience in strategic brand position planning, product marketing, market promotion, e-commerce operation, private-traffic marketing and more.

Jiang boasts acute consumer insights, comprehensive managerial skills and innovative thinking. She has helped companies grow both performance and profit, and her projects have won many industry awards such as the Best Event Marketing and the Best New Product Launch Marketing. Her clients include 8seconds of Samsung, Bosideng, Lily, and Perfect Diary, among others.

Jiang Yanli

Jiang Yanli holds an MBA degree from Shanghai Jiao Tong University, and has 10 years of experience in strategy consulting services and integrated brand marketing. She has worked extensively with DeRucci, Ajisen Ramen, Kouweiwang, Angel, Kaadas, Estée Lauder, L'Oreal, Pernod Ricard, HKRI Taikoo Hui, Ruihong Tiandi, Vanke Commercial Real Estate, and other clients, helping to build high-end brands and improve business performance, with a cumulative planned marketing expenditure of over RMB 3 billion. Her project has won the Golden Investment Award for Marketing Cases.

Huang Shuqian

Huang Shuqian owns compound expertise in brand management, marketing and design, and has participated in projects across many sectors including food and beverages, alcohol, catering, and FMCG. In her previous role as brand director at By-Health, WonderLab, and Jiangxiaobai, she oversaw brand building, brand assets management, as well as strategy implementation, marketing, consumer intelligence and communication.

Huang's former work has granted her expertise in multi-stage brand management, ranging from 10 million+ brands in the growth stage, 1 billion+ brands in the development stage, to 10 billion+ brands. This has led to her brand-oriented thinking. Managing a team of 40+ members, she has led several marketing campaigns that have generated hundreds of millions in exposure and over RMB 100 million in sales each.

Zhang Ruya

Zhang Ruya, who holds a master's degree in International Marketing from Newcastle University, UK, is a Certified Management Consultant (CMC) and an Intermediate Economist. With nearly 10 years of strategy consulting experience, she specializes in the sectors of home furnishings and durable consumer goods, adept at gaining insights into customer needs and tailoring product innovation and brand building strategies. She has provided full-cycle, extensive services to Bull, GANI, and Bloks, among other clients. She knows well how strategies are executed in companies of varied sizes. Zhang has assisted listed mega companies in launching benchmark campaigns. For example, she conceived and led Bull's campaigns on power tracks and EV chargers, which created new revenue growth pillars and helped make Bull a younger, trendier and superior brand.

Zhang Zhe

Zhang Zhe is a Certified Management Consultant (CMC) with a master's degree in Investment and Finance from Queen Mary University of London. Having worked as a strategy consultant at Kmind for 7 years, he is good at determining a company's strategic positioning based on customer insights and competition identification. He is well-suited to implement strategies across multiple domains such as products, channels, and communications. Zhang has been engaged in projects in a wide range of fields such as food, catering, clothing, media, and home textiles. His clients include Focus Media, Kuaweiwang, Bull, Fuling Pickles, Ajisen Ramen, DeRucci, and Cosmo Lady.