Xie Jingyi, Partner at Kmind, oversees the professional system and business management. With over 18 years of experience in business strategy and trend analysis, Xie possesses exceptional insights and a forward-thinking strategic vision, particularly within the consumer goods sector. Through strategic thinking and a results-driven approach, she led the launch and development of the Kmind Strategic Consulting Service System, now in its third iteration. Since 2023, she has led Kmind's professional team in creating four strategic systems designed to advance next-generation strategic consulting knowledge, while actively nurturing a new generation of globally-minded Chinese professionals in the strategy consulting industry.

Wang Quan is the General Manager of the Fashion Industry Division at Kmind. As a Certified Management Consultant (CMC) with a Master's degree in Brand & Marketing from South Korea, Wang brings a wealth of expertise to his role. He specializes in refining, synthesizing, and overseeing industry-specific models and methodologies within Kmind's project services. Wang, alongside his colleagues, has been instrumental in creating the "Kmind Strategy System" and the "End-to-End Commodity Model," both of which have become essential theoretical frameworks and guiding tools for the strategic execution of numerous enterprises. Wang advocates for a culture of "professionalism" and an "elite culture," empowering talented individuals from diverse backgrounds to innovate boldly, embrace professionalism, and realize their value in an inclusive and equitable environment. He has played a pivotal role in numerous high-profile projects, collaborating with esteemed organizations such as Bosideng Group, Yadea Technology, Anta Sports, Hodo (Hongdou) Menswear, JOEONE, Xiaoxiandun Bird's Nest, Tencent Qidian, Alibaba Cloud, and more.

Chen Fangchao is a leading expert in the durable consumer goods industry, focusing on research, analysis, and strategic development. With a wealth of experience, he has worked with over 20 major enterprises, including Lenovo Group, GONEO (Bull) Group, Yadea Technology, DeRucci, and Focus Media. Chen has been instrumental in refining business strategies, accelerating revenue growth, and helping four companies achieve remarkable financial breakthroughs, scaling from billion-yuan revenues to the hundred-billion-yuan level.
Chen holds a Master's degree in Business Administration from the University of Southern Queensland, Australia, and is a Certified Management Consultant (CMC). His strengths include identifying strategic opportunities, navigating competitive markets, managing enterprise operations, and promoting business development both domestically and internationally. Chen is particularly adept at developing market models for the home furnishings and building materials sectors, as well as creating strategic growth models for companies with diverse product lines. His expert insights have been widely recognized and featured in various media outlets.

Li Siyi holds Master's degrees in Economics, Management, and Finance from the National University of Singapore and the Central University of Finance and Economics. With previous experience at Accenture and WPP Group, Li has over a decade of strategic research expertise and a global consulting outlook, specializing in strategy, marketing, and digitization. Notably, Li has developed the Kmind Strategic Communication Training series, which has garnered multiple domestic and international accolades, including the Gold Award from the prestigious Transform Awards Asia.
Her sharp customer insights and innovative approach enable her to develop perception-driven growth strategies. Li excels in driving cross-departmental collaboration to ensure seamless strategy implementation and business model enhancement. Her extensive clientele includes both private and foreign enterprises, with a focus on mature enterprise strategic transformations and the growth of emerging brands. Some of the notable brands she has worked with include Pagoda, Xiaoxiandun Bird's Nest, Bosideng, FAWA Herb Beauty, Hodo (Hongdou) Menswear, Liby, Dreame Technology, GSK, Mengniu Dairy, and Tianjin Airlines, among others.

Chen Qi brings nearly two decades of expertise in business operations management, brand building, and marketing to his current role at Kmind, where he leads key projects.
As a founding member of Lotus Car China, Chen served as the General Manager of Marketing, where he built the team from scratch and managed functions such as brand management, public relations, sales, channel development, after-sales service, user operations, and LOTUS Life. Subsequently, he became Vice President and Head of the Used Car Business at DaSouChe, an automotive e-commerce company, overseeing brand development, public relations, channel expansion, e-commerce retail, and digital product development.
In addition to his corporate roles, Chen has nearly a decade of experience in marketing consulting services. He served as Planning Head at WE Marketing Group in Shanghai, leading strategic services for well-known brands including Shenzhou Zuche, Shenzhou Zhuanche, Seazen Holdings, Uni-President, and Furongwang.

Cui Shuyang brings over a decade of consulting expertise, specializing in the consumer goods and healthcare sectors. She has led strategic research and implementation efforts for numerous listed companies and projects, both domestically and internationally. Cui provides comprehensive guidance for enterprise strategic advancements, refining and optimizing strategic models to drive rapid growth for multiple businesses. Her work has been pivotal in the success of companies like Baixiang Food and China Feihe, achieving revenue breakthroughs in the tens of billions of yuan. Cui is proficient in group strategic planning, effective coordination of parent-subsidiary brand strategies, and brand revitalization. She excels in enhancing brand awareness, rejuvenating target demographics, and improving brand management outcomes while elevating customer lifecycle management.
Cui holds a Master's degree in International Development from the University of Sheffield in the United Kingdom. She joined Kmind with a wealth of experience in conducting and executing projects both locally and globally. Her portfolio includes collaborations on international government projects and partnerships with renowned companies such as COSTA, GODIVA, and Yum! Brands.

Dai Wei, boasting over two decades of expertise in brand strategy and marketing, brings a wealth of experience from both client and agency perspectives. Her proficiency spans luxury goods, fast-moving consumer goods, pharmaceuticals, and the automotive sectors. Dai excels in enhancing strategies for established enterprises, fostering new brand ventures, and delivering luxury brand services, adeptly navigating the organizational dynamics and strategic implementations of both local and international businesses.
Dai has played a crucial role in three major ten-billion-yuan projects at Kmind, providing valuable assistance to several ten-billion-level conglomerates in steering their secondary growth. Dai was instrumental in guiding BEIWEI 47 in developing a comprehensive strategy for premium corn, encompassing channels, products, marketing, and derivatives from inception. Within just eighteen months of its IPO, the group's revenue surpassed 1 billion yuan, establishing it as a leader in the high-end fresh corn market.
Dai's esteemed clientele includes Feihe, Kouweiwang Group, BEIWEI 47, Dior, Kenzo, Givenchy, IWC Schaffhausen, Remy Martin 1898, Cadillac, Focus Media, and more.

Fan Yi holds a Master's degree in Logistics and Supply Chain from Curtin University in Australia and has over a decade of experience in strategic planning for clients and agencies. He excels in initiating and executing innovative projects, with strong project management skills. With a global outlook, Fan Yi has designed business models, managed sales systems, built brands, developed product portfolios, and overseen supply chain operations across various sectors including culture and education, cultural finance, infant and toddler food, catering, and apparel.
Currently, as the Project Director at Kmind, Fan Yi's esteemed clientele includes China Feihe Group, Xibei Group, Ajisen (China), ICECO, and Aokang.

Gao Yingying brings over a decade of strategic consulting experience for both clients and agencies, specializing in sectors such as real estate, automotive, apparel, and cosmetics. She has worked with over 10 listed enterprises, ranging from ten-billion-yuan to hundred-billion-yuan scales. With her dual perspectives, Gao excels in executing business strategies, driving brand rejuvenation, increasing brand popularity, enhancing brand image, revitalizing established brands, adding value to products, and setting the stage for secondary growth.
Currently, as a Project Director at Kmind, Gao has developed and implemented successful strategies for numerous projects, delivering significant results for businesses. Her extensive client portfolio includes renowned names such as Bosideng, JOEONE, Kouweiwang Group, Perfect Diary, Jaguar Land Rover, Michael Kors, Ping An Insurance, and Dulux.

Gao Ze holds a Master's degree in Finance from Fudan University and a Bachelor's degree in Finance from Zhejiang University. With over 15 years of strategic consulting expertise, Gao has an extensive project portfolio that spans various industries, including consumer goods, industrial products, finance, and internet platforms, with projects across China, Japan, and Southeast Asia. Gao's extensive experience includes developing market entry strategies, driving corporate growth, optimizing organizational structures, integrating post-investment processes, and conducting commercial due diligence. She specializes in digital transformation, brand management, product management, channel management, and supply chain strategies. Gao has advised prominent clients such as Fosun Group, Ping An Group, Alibaba Local Services, Feihe, Pagoda, Mars, Mengniu, Rolls-Royce, Walmart, and Amore Pacific.

Hao Yadong, with over a decade of experience in brand and strategic consulting, focuses on client services and developing knowledge products in the durable goods sector. He provides clients with systematic services, including strategic innovation, strategy implementation, and customer value creation.
Leading a dedicated team, Hao has developed practical tools such as the "Product Innovation Method," the "Durable Goods Overseas Expansion Model," and the "Market Model."
Hao successfully led the strategic implementation for Angel Group, initiating a technology marketing campaign that resulted in record-high revenue and over 30% year-on-year growth. He also launched a high-end new product campaign for the brand, introducing the industry's top-end whole-house water filter. This move outperformed foreign competitors and secured Angel's position as the industry leader for seven consecutive months, with profits increasing by over 140% in the same year.

With fourteen years of experience in strategic planning and implementation management, Jin Tong has worked across various industries including food, tourism, internet, and education. He currently serves as the Project Director for the Baixiang Food project at Kmind.
Leveraging his extensive experience in the food industry, Jin specializes in formulating strategic directions for business development, managing projects strategically, optimizing operational resources, and achieving strategic objectives. His expertise has guided multiple companies to surpass the ten-billion-yuan revenue mark.
Jin is known for identifying strategic opportunities and has developed the "Six-Dimensional Model for Successful Snacks." He effectively coordinates internal and external resources to drive strategic implementation and achieve results, pioneering new growth paths from inception. His strategic services have significantly benefited companies such as Baixiang Food, Kouweiwang Group, China Feihe, Bloks, Aokang, and Zhuyeqing Tea.

Li Jilai, a graduate of East China Normal University with a Master's degree in Management, has over a decade of strategic consulting experience in the consumer goods and durable goods sectors. His project portfolio includes industries such as food and durable goods. Li specializes in formulating product strategies for multi-product and multi-brand conglomerates and played a pivotal role in supporting the GONEO (Bull) Group with the introduction of high-end products like track sockets, ultra-thin switches, and charging piles, resulting in sales that surpassed industry competitors. With deep expertise in strategic implementation, Li leads strategy development across diverse business domains, including communication, product development, channels, and marketing. His notable contributions include successful projects for the GONEO (Bull) Group, Zhuyeqing Tea, and Kouweiwang Group.

With over 15 years of experience in industrial and strategic consulting, Lu Minling has successfully led strategy development and projects for more than 20 prominent home appliance groups and leading enterprises in the home furnishings and building materials industry. Her expertise spans both private enterprises and multinational corporations, with a strong foundation in international work experience. Currently serving as the Project Director at Kmind, she plays a pivotal role in the implementation of projects in durable consumer goods and the creation of knowledge products.
She has collaborated with leading companies such as Murora, Midea, Dong Peng, DeRucci, Nanfu, Hotata, Vatti, China Paper, KidsWant, China Jinmao, CNOOC, ABB, Avcon, and CVC across industries like building materials, home furnishings, consumer electronics, and healthcare. Lu's professional skills include developing enterprise growth strategies, brand strategies, new product introductions, market entry plans, business model innovations, channel strategies, organizational design, process optimization, and cost reduction and efficiency enhancement initiatives.

Xiao Xuantong specializes in developing and implementing strategic initiatives for chain retail companies, focusing on identifying market opportunities and introducing innovative strategies to give clients a competitive edge.
With nearly a decade of experience in strategic consulting, Xiao has led close to 10 projects in the beauty, food, apparel, and durable goods industries. His leadership has helped Yadea achieve a revenue milestone of 10 billion yuan, enabled FAWA Herb Beauty to grow despite external challenges, and guided Angel through significant growth hurdles.
Xiao holds a Master's degree in Finance from Fordham University in the United States and a Bachelor's degree in Finance from the University of Nottingham in the United Kingdom, where he received a Dean's Scholarship. Prior to joining Kmind, he gained extensive experience in finance and strategy at SilverLeaf Fund and Capgemini in the United States.

Li Nanfeng holds a Master's degree in International Political Economy from the University of Sheffield, UK. Focused on consumer goods and smart technology, he brings a comprehensive perspective to strategy consulting and execution. With experience at Roland Berger and Alibaba, he has provided valuable services to prominent companies like BYD, Shanghai Maling Aquarius, and Haidilao.
Drawing upon a solid 15-year history in management consulting, corporate strategic planning, and executing strategies, Li possesses a wealth of expertise in corporate strategic planning, strategy implementation, market analysis, innovative business strategies, and product portfolio planning. He effectively spearheaded the strategic planning of a tech unicorn, skillfully coordinating cross-departmental collaboration for strategy execution and securing external funding. Embracing a global perspective, Li oversaw a product team of almost 20 members as they expanded products into international markets. By incorporating insights from global markets and user needs into product planning, he guided the team to achieve successful product launches and a significant threefold growth in overseas business.