Kmind Consulting, a leading Chinese strategy consulting company since 2015, is making significant strides on the international stage. Founded by Chairman Noah Xie, Kmind Consulting has been instrumental in helping businesses define and implement corporate strategies. A recent milestone in their journey was their participation in a prestigious event at Boston's Harvard Club.
The Harvard Club Event: A Key Milestone
The Harvard Club event, centered around the "secret of strategy," featured Noah Xie, Founder and Chairman of Kmind, presenting a speech and engaging in an in-depth discussion with Professor Robert Kaplan, Harvard Business School Marvin Bower Professor of Leadership Development, Emeritus and Peter Walker, Senior Partner Emeritus of McKinsey & Company. The event was well-received and marked an important step for Kmind Consulting in sharing their Next Generation Strategy, which integrates Western business theories and classic Eastern thoughts, with a global audience.
Xie explained, "The outstanding achievement vindicates the effectiveness of the Next Generation Strategy established by our company. So, we aim to bring our strategy in this journey to Harvard, and to interpret its secrets to audiences here."
The increasing attendance and interest in Kmind’s presentations at the Harvard Club reflects the growing recognition of their innovative approach to strategy consulting.
Perspectives from Kaplan and Walker
Kaplan and Walker, two distinguished figures in international business consulting, provided valuable insights during their discussions with Kmind. Xie shared, "Through discussions with Prof. Kaplan and Mr. Walker, I feel they approach new ideas and novel concepts with a very open mind. They are supportive of my viewpoints on strategy, which revolves around how a company could win the hearts and minds of consumers and appreciate the unique values the viewpoints could bring forth."
Professor Kaplan remarked, "I like very much the integration of both science and emotion. In some of my own work, as I saw it being applied. We saw something very similar." Walker echoed this sentiment, emphasizing, "Good strategies must be derived from consumers' perceptions and be able to win their hearts and minds."
Reflections on Continued Leadership in Global Consulting
The Harvard Club event has reinforced Kmind Consulting’s position as a leader in the consulting industry, especially as China's influence in the global economy continues to grow. Xie is optimistic about the future, saying, "Kmind's Next Generation Strategy has garnered widespread attention and recognition from academia, businesspersons, and our peers in the consulting business. I'm confident Kmind can reach out to global businesses and assist them in grasping the enormous opportunities in China."
Kmind aims to support companies already operating in China to enhance their market presence and assist new entrants in navigating the complexities of the Chinese market. Their profound understanding of both Western and Eastern business practices positions them uniquely to bridge cultural and operational divides.
A Standout Success Story: Yadea
One of Kmind’s most notable success stories is their work with Yadea, a leading producer of e-bikes and e-scooters. When Kmind began consulting for Yadea, the industry was embroiled in a damaging price war. Kmind helped Yadea reposition itself as a "higher-end e-bike" brand, focusing on quality and customer perceptions. This strategic shift enabled Yadea to surpass its competitors and become the dominant player in the industry.
Over the past eight years, Yadea has achieved phenomenal growth, investing heavily in technological research and development, and introducing innovations like graphene batteries and high-end motor systems. This success story exemplifies Kmind's ability to drive significant business transformations through their Next Generation Strategy.
Advice for Entrepreneurs Entering the Chinese Market
For entrepreneurs and business leaders looking to enter or expand their presence in China, Xie offers the following advice:
● Local Decision-Making: "Multinationals must make decisions in China, for China."
● Embrace Innovation: "Be open to learn and obtain new know-hows in the Chinese market."
● Adopt Modern Strategies: "Kmind’s Next Generation Strategy can more effectively assist multinationals in achieving explosive growth in China."
Xie underscores the importance of adapting to the unique features of the Chinese market and leveraging time tested strategies to succeed.
Conclusion
Kmind Consulting is poised to continue its impressive trajectory, leveraging its deep expertise and innovative strategies to help businesses navigate the complexities of both the Chinese and global markets. As they expand their reach and influence, Kmind remains dedicated to driving sustainable growth and market dominance for their clients, embodying the successful fusion of Western strategic rigor and Eastern philosophical insights.
