Kmind Strategy Consulting Founder & President
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Kmind's Competitive Strategy Workshop - Elevate your company to reach and surpass 10 Billion Revenue
Benefiting 50,000+ entrepreneurs for 16 years
Our workshop blends western managerial best practices with Chinese traditional war theory, and provides a combination of theoretical knowledge and practical implementation of said knowledge to ultimately lead our clients to reach and surpass 10 Billion Revenue. Through competitive strategy, you'll learn how to boost profitability and create a more robust market presence.
Participant entrepreneurs
Leng YoubinChairman, Feihe Dairy
Kmind's workshop is extremely inspirational. It allowed FIRMUS to clearly see our competitive advantage and taught us how to begin formulating a strategic implementation direction. It is extremely effective!
Gao DekangChairman of the Board and President, Bosideng International Holdings Ltd.
The success of a brand or an enterprise is not only defined by business growth, but rather by empowerment through the customer. Customer satisfaction is the decisive factor of growth.
Dong JingguiChairman, Yadea Technology Group Co., Ltd.
Business success depends on successful branding, and competitive strategy is the key to brand success. A successful competitive strategy lays a strong foundation for brand development.
Jiang NanchunChairman of Focus Media
Homogeneous competition in China is intensifying every year. Mr. Xie's case studies are practical, inspiring, and most importantly applicable to real-life businesses.
Zhou HaijiangChairman of Hongdou group
Few think outside the box as their companies grow larger. This program has helped us see things the way our outside consumers do, and that has benefited us in several ways.
Lin CongyingChairman, Joeone Co., Ltd.
The core of competitive strategy is to devise a method to win the hearts of consumers and attract them to purchase our product and brand.
Kong NaChairman and President of Angel group
We learned Kmind's strategic approach and theories, and were able to put them into practice. This workshop has meant a lot to me, as it is one of the most efficient and effective ways of uniting my team strategically, so much that I have enrolled in the workshop twice now.
Miao ShuFounder and CEO, Xiaoxiandun
Kmind's strategic workshop taught us a systematic framework to lay our strategic foundation on, and gives us many references to draw from for future practice.
Strategy Experts
Weishan XieThrough 20+ years of research & experience, Weishan developed Kmind's brand of competitive strategy一combining the best aspects of western management theory and oriental strategic theory. Through his unique strategic lens and swift strategic execution, he has led 9 of his clients to become leaders of their respective industries in just a few years一7 of them now achieving over 10 billion in yearly revenue thanks to his guidance. Throughout his life, he has influenced the strategic mindsets of 50,000+ entrepreneurs, and has hosted his strategy workshop 85+ times now.
Hongda XieKmind Strategy Consulting Partner
Former principal lecturer of the Competition Strategy Workshop at Peking University and Shanghai Jiao Tong University. By combining Western theory with Eastern wisdom, he provided strategy consulting services for enterprises for over ten years, deeply participating in strategic practices in more than ten industries such as food, technology, and durable goods. Proficient in serving large-scale companies and leading the strategy formulation and implementation of multiple enterprises with a scale of nearly 30 billion RMB. His client portfolio includes Feihe Dairy, Yadea Holdings, Bull Group, Bosideng Group, Xibei Catering Group, Bloks Group, etc.
Workshop Agenda
10 Billion Enterprise CasesKmind's competitive strategy workshop dissects our latest practices and most successful cases, covering everything from early stages of strategic implementation to key strategic actions, and gives insight in how our unique strategic lens, from attracting consumers to blocking out competitors, works to implement solutions and achieve desired outcomes.
10 Billion Strategic ThinkingBuild the strategic perspective that will elevate your business to the 10 billion level, and enable you to make the correct strategic decisions for your company. Our strategy experts will guide your core team to understand and leverage a renewed strategic outlook to deploy high-impact operations to become market leaders.
10 Billion Practical ExercisesWork with like-minded entrepeneurs across different industries to test and experience Kmind's methodology, and get direct feedback on both your strategic perspective and your company's past strategic actions from our experts.
Knowledge Module
Insight into the importance of customer cognition, business warfare strategy and practice, and innovation and manifestation of future industry trends
The three key characteristics of customer cognition
Systematic exploration of strategic direction
Implementation and deployment of strategic campaigns
Day 01
Case Study
Facing the attack of six foreign brands, the national brand success against the odds.
FIRMUS: Total revenue exceeded the 20 billion mark for the first time in 2021, maintaining steady growth for six consecutive years.
Defending against emerging players, the old brand regains the young mainstream.
Bosideng Group: In FY 2021/22, Bosideng group achieved revenue of 16.21 billion, up 20% year-on-year and net profit of 2.06 billion, up 20.6% year-on-year.
Trapped in price war, implement reform within organization from top to bottom.
Yadea Technology Group: Achieved group revenue of 26.968 billion in 2021, with 13.86 million electric two-wheelers sold, along with an increase of 28.3% over last year.
Differentiating from peers through innovation, the upgrade of emerging brand.
Xiaoxiandun: Secured first place in the healthy food, nourishing food and edible bird's nest category in 2021 Double 11, and maintained No. 1 in freshly stewed bird's nest sales nationwide for five consecutive years.
Caught up in the rival siege but achieved a bend in the road.
Angel Group: In 2021, Angel achieved strong revenue growth of 30% against the trend, breaking the five-year growth bottleneck.
In the face of giant rivals, startup opens up the situation.
Bloks Group: A black horse in building blocks industry, becoming the leading brand of China's building blocks industry in two years.
In the face of multiple challenges, choosing the right track to regain new life.
Hongdou Group: Developed the innovative“Zero Gravity Shirt”, so far maintains the first place of online sales of high-end shirt.
Day 02
Practical Exercise
Participants' simulation exercise + mentor's on-site commentary to guide the next action of the company
How to take advantage of the dynamic development
The key points of effective strategy implementation
How to unify the mindset of the whole organization
Day 03
Day 1
Knowledge Module
Day 2
Case Study
Day 3
Practical Exercise
Notes
Core audience: Company Founders, CEOs, C-suite executives
Date: subject to further notice after registration
Fee: 138,000 RMB/person
Declaration
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Declaration
The sole legitimate channels for disseminating Kmind Strategy Consulting's business course are its WeChat public account, XiaoETong, Yiqixiu and our other official platforms, and websites, platforms or organizations that have been authorized to do so. Kmind shall not be liable for any unauthorized dissemination of information related to the course.