Noah (Weishan) Xie has played a key role in strategy consulting for hundreds of clients, boasting over two decades of extensive expertise in the industry. He is well versed in business, particularly excelling at combining Eastern wisdom with Western strategy theory to help companies capture strategic opportunities and secure competitive edges, with the ultimate objective of healthy growth and industry leadership.

Since 2008, Noah has dedicated himself to introducing cutting-edge strategic practices to entrepreneurs through classes and lectures. So far, over 50,000 business owners have benefited from his insights. In recent years, he has led Kmind to serve dozens of companies, including Feihe, Bosideng, Yadea, Hoho, Bull, Angel, Xiaoxiandun and other industry leaders. As a result, these clients have all seen growth, with seven of them generating over RMB 10 billion in revenue.

Noah is currently an Academic Fellow of the International Council of Management Consulting Institutes (ICMCI Academic Fellow), vice-chair of the 7th Management Consulting Committee of the China Enterprise Confederation, and a member of the Expert Committee of the Competitive Strategy Teaching and Research Workshop of the China Management Case-sharing Center. He is often invited to the Yabuli China Entrepreneurs Forum, the ICMCI annual meeting, the London Business School China Business Forum and other domestic and international conferences. He has been interviewed several times by CCTV, Xinhuanet, China Financial Weekly, Business Review and other media, acclaimed as a leading figure in Chinese economy and a visionary strategist. In 2024, he was honored the title of the Most Influential Consulting Leader of Asia by FigureAsia magazine.

Besides, Noah has contributed to the professional interpretation of the book Great Competition - Competitive Strategy Practice Cases of Chinese Enterprises. He has also translated Western strategic theory books to Chinese, of which include Marketing Warfare, Positioning: The Battle for Your Mind, and Bottom-up Marketing.