The Lujiazui G.I.S. Summit of Global Investment Information and Services, which revolved around the theme of “Pooling Global Resources and Connecting Global Services”, was held in Lujiazui Financial City of the Pudong New Area. Mr. Noah Xie, President of Kmind Strategy Consulting, was invited to attend the summit and delivered a keynote speech on his “10-Billion Strategy”.
As a domestic strategy consulting firm in China, Kmind has helped dozens of companies, notably FIRMUS, Bosideng, Yadea, Hodo, Zhuyeqing Tea, Angel, and Xiaoxiandun, achieve growth in recent years, with five of them surpassing 10 billion yuan in revenue.
Kmind president Noah Xie has led his team to combine Eastern wisdom and Western theory into what is now called the Kmind “10-billion strategy” system. In his keynote speech, Weishan noted that a new era of large-scale Chinese brands is emerging, as the Chinese market is vast and deep, with immense potential for large-scale transformation, and China’s steady economic growth is also laying a solid foundation for such transformation.
With changes taking place in both the domestic and international markets, companies should seek and seize new opportunities to break new ground.
“’10-billion’ revenue should be a key driving force, an industrywide center of gravity, absorbing resources, elevating enterprises to industry leaders, and giving them a competitive edge. As we shift the focus of our economy from virtual to real and strive for high-value growth, these large-scale enterprises will play a vital part. They are looked to as leaders; their words carry more weight, and their brands carry more appeal,” Noah Xie stressed.
At the summit, Lujiazui Financial City launched an initiative to guide global professional services providers and issued Measures to Promote High-Quality Development of Professional Services, further opening up the professional services sector to the outside world and encouraging professional services institutions to attract top talent.
The “Lujiazui Financial City 10-Billion Brand Park” was also officially unveiled at the Lujiazui G.I.S. Summit. Located at Lujiazui, a stronghold for professional services, the “10-Billion Brand Park” aims to discover companies of high growth potentiality and encourage them to fully develop their business at the Financial City. By systematically and comprehensively empowering these companies through policy support, incubation and investment, professional services, talent support, combined efforts of enterprises, universities, and research institutions, and publicity and promotion, Lujiazui will build a hub for large-scale brands with revenues in the tens of billions of yuan, further enhancing regional competitive strength.
“Building on the advantages of Shanghai, Lujiazui Financial City should work to create more large-scale brands. And I believe we will see a great outburst of 10-billion brands here in the future,” said Weishan.
He then went on to analyze the advantages of Shanghai, Pudong, and Lujiazui: “Shanghai is a city defined by multi-cultural fusion. It has taken in the latest achievements from the West while preserving the fine traditions of Chinese civilization to shape a pluralistic society dominated by Chinese culture. Thanks to the support of the CPC Central Committee in building Pudong into a pioneering area for socialist modernization, Pudong has issued various talent policies and built a large global talent pool. Meanwhile, as the location of the regional headquarters of nearly 400 multinational companies, the area is contributing to the ongoing efforts to develop Shanghai into a global center of economy, finance, trade, shipping, and scientific and technological innovation. With the coordinated support from multiple administrative departments including the Lujiazui Administration Bureau in recent years, Lujiazui Financial City has provided value as a key landmark by accommodating resources and embracing businesses in an open and inclusive manner, while bringing together leading domestic and foreign professional services providers.”
Noah Xie is confident that Shanghai will become a major hub for large-scale brands leading the world in markets, professional services, and ideas. For Chinese enterprises to achieve large-scale transformation, “we need to guide brand building with strategy, gather resources with professional expertise, and open a new chapter with the 10-billion revenue goal,” explained Weishan.
He believes that as a place where the Eastern and Western cultures meet, Shanghai is inherently well-positioned to serve as the world’s biggest driving force for building 10-billion brands in the future, and become the “City of the Century” in the 21st century.
