Professional Team
专业团队
Noah Xie
Noah Xie

Kmind Founder & President

Through 20+ years of professional experience & research, Noah (Weishan) Xie developed Kmind's unique brand of Competitive Strategy一a combination of the best aspects of western management theory and oriental strategic theory. Through laser-focused strategic brand positioning and building solid competitive advantages, his clients achieve healthy, sustainable growth, swiftly evolving from midcap companies to market leaders. 9 of his recent clients now lead their respective industries, of which 5 have broken through the 10 billion annual revenue threshold.

 

Academically, Noah has imparted his strategic theory and outlook at Peking University, Shanghai Jiao Tong University, and various other business forums. His work has reached and benefited 50,000+ business owners since he began lecturing in 2008.

 

He is currently vice-chair of the 7th Management Consulting Committee of China Enterprise Confederation and a member of the Expert Committee of Competitive Strategy Teaching and Research Workshop of China Management Case Sharing Center, and has aided in the professional interpretation of the book Great Competition - Competitive Strategy Practice Cases of Chinese Enterprises. He has also translated Western strategic theory books to Chinese, of which include Marketing Warfare, Positioning: The Battle for Your Mind, and Marketing Revolution.

Strategic InsightKeynote Speeches
In a training program in 2008 Xie Weishan introduced the idea of including Chinese traditional approaches in modern business
2008
In 2011 Xie Weishan set up the Strategic Positioning Program at Peking University
2011
In 2016 Xie Weishan attended the 10th Peking University Chairman Forum on Positioning
2016
In 2017 Xie Weishan attended the China Competitive Strategy Summit – how bike-sharing projects win in China
2017
In 2018 Xie Weishan was invited to the annual meeting of Shanghai Jiaotong University International College Entrepreneur Innovation Club
2018
In 2018 CCTV honored Xie Weishan’s Kmind Competitive Strategy Program as a presentative of national brand
2018
In 2019 Xie Weishan gave a speech about Chinese traditional approaches in modern business at the China Business Forum hosted by London Business School
2019
In 2019 Xie Weishan was invited to the awards ceremony of the Constantine Award and to the ICMCI annual meeting
2019
In 2020 Xie Weishan attended the summer summit of Yabuli China Entrepreneurs Forum
2020
In 2021 Xie Weishan shared his insights on the evolution of Chinese business strategy consultation
2021
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