CCTV National Brand Class - Kmind Competitive Strategy Course

During July 12-14, 2018, "CCTV National Brand Class - Kmind Competitive Strategy Course" ceremoniously kicked off at Commune by The Great Wall Beijing! Close to 100 entrepreneurs from Zhuyeqing, CHJ Automotive, Bestore, FIRMUS, and other companies gathered together to explore the way to win in competition!

As an important part of CCTV National Brand Program, CCTV National Brand Class is held every year, regularly inviting top strategy experts and brand experts home and abroad to provide brand services and integrate global resources to support Chinese brands to participate in competition in the global market. This year's National Brand Class is organized by Kmind Strategy Consulting authorized by CCTV Advertising Management Center.

Guest Speakers

Xie Weishan

Chairman of Kmind Strategy Consulting

"Expanding domestic demand and tapping the hidden needs of customers require enterprises to create brand competitive advantages based on what customers want.

At present, consumption upgrade has become a booster for economic transformation and development; meanwhile, "internal and external threats" have become a competition normality that entrepreneurs need to adapt to.

In this connection, it is the responsibility of Chinese entrepreneurs to master the knowledge of competitive strategy, expeditiously build their own competitive advantages, grasp the opportunities of consumption upgrade, work together to build a Chinese brand Great Wall, and create a large number of China Greats that we Chinese are proud of."

Li Yi

Deputy Director of CCTV Advertising Management Center

"Strategies drive brands. For as big as a country or as small as an enterprise, strategic consideration should be the starting point. National Brand Classs is part of CCTV National Brand Program, aiming to provide intelligent services like those relating to brand strategies and marketing for enterprises, while Kmind Strategy Consulting has a very unique approach in the development of competitive strategies!"

Workshop Highlights