小仙炖 Xiaoxiandun

Tripling growth: creating a new category
to take the lead in a broader market

Xiaoxiandun is a leading fresh stewed edible bird's nest brand that uses a patented process to cook bird's nest specially selected from Malaysia and Indonesia with hot water mist. Fresh stewed only with rock sugar and water, the premium edible bird's nest provides a shelf life of 15 days and is delivered weekly through the cold chain. The brand has received investment from CMC, IDG, Loyal Valley Capital, Hongtai Aplus, GF Xinde Investment and many other highly reputed investors. Xiaoxiandun topped edible bird's nest sales in China for five years in a row, from 2017 to 2021. By redefining the edible bird's nest market with patented its fresh stewed process, Xiaoxiandun has become the first edible bird's nest brand included in Xinhua News Agency's National Brand Project list.
Strategic Results
2020: Xiaoxiandun creates its niche as a fresh stewed bird's nest brand, tripling its sales revenue in a year, and establishing leadership of the entire bird's nest market. Their sales ranked first in the healthy food, nourishing food, and edible bird's nest categories during both China's 618 Shopping Festival and Single's Day.
September 2021: Xiaoxiandun opened its first flagship store in Beijing's SKP luxury mall. The store, spanning nearly 1000 square meters, provides customers with a fully immersive environment to experience the technological strides and innovations that Xiaoxiandun has made, setting an example for the entire nourishing food industry.
2021: Xiaoxiandun once again secured first place in the healthy food, nourishing food, and edible bird's nest categories. Unitil 2023, Xiaoxiandun has been in the first place in China's fresh stewed bird's nest for six consecutive years.
Testimonial
Miao Shu
Miao Shu
Chairman and CEO, Xiaoxiandun

Xiaoxiandun has been a pioneer in the fresh stewed edible bird's nest market with a mission to make nourishing food easier to enjoy by making the culture of Chinese food that dates back thousands of years relevant in the modern age. With the support of Kmind, Xiaoxiandun reinforced its strategic orientation as the leader in the fresh stewed edible bird's nest market and has made many strategic breakthroughs. The company has been top of China's fresh stewed edible bird's nest market five years in a row and has opened a new, exciting era for the industry.