In the past, Yadea did not realise the importance of competitive strategy; thus the business was in disorder, and the company lacked direction. Our key competitors were better at fighting price wars, and Yadea was hard-pressed to keep up. Performance was poor, and both the company and our dealers were struggling. By formulating the competitive strategy of "higher-end electric bikes" for Yadea, Kmind not only pointed out a clear strategic direction, but in it supported a systematic implementation of said strategy. This also served to both lift Yadea out of the industry's price war and elevate us to industry leader. Kmind's team is extremely professional, and does everything in their power to help clients attain strategic achievements, and conscientiously drive their clients' strategic actions.
Milestones
In 2015, Yadea and Kmind began strategic cooperation, and determined "higher-end electric motorbike" as a strategic focus; unshackled from industry average pricing, it achieved an annual revenue of RMB 5.8 billion.
In 2016, Yadea bucked the industry trend with a 63% YoY growth in high-end unit sales; and it was the first electric motorbike manufacturer to go public.
In 2017, Yadea was the first in its industry to record a yearly sales of 4 million motorbikes, a YoY increase of 22.3%, ranking #1 in the industry.
In 2018, Yadea was the first in the industry to sell 5 million motorbikes in a year.
In 2019, Yadea recorded a revenue of RMB 11.97 billion, up 20.7%, a net profit of 520 million, up 20%, and a sales volume of 6.09 million motorbikes; with its products exported to 83 countries, it was recognized by Euromonitor as the world sales leader for three consecutive years.
In 2020, its revenue recorded RMB 19.36 billion, a YoY increase of 61.76%; its net profit reached RMB 957 million, a YoY increase of 89.64%; and its global sales volume hit 10.8 million.
In 2021, its revenue reached RMB 26.968 billion, an increase of 21.1 billion in 7 years.
In 2022, it reported RMB 31.059 billion in revenue, the first in its industry to deliver a revenue of over RMB 30 billion.