Milestones
In 2017, Bosideng swiftly reached a strategic partnership with Kmind to launch a number of campaigns, prepare for key combats, and systematically upgrade its strategy.
In 2018, Bosideng achieved its first sales milestone of RMB 10 billion; with the close cooperation between the both sides, in October 2021, Bosideng launched a campaign for its first-of-its-kind windproof down jacket, which sold 19,500 pieces in 20 days after its launch.
In FY2021/22, with a revenue of RMB 16.21 billion, Bosideng emerged as a world leader in innovation.
In FY2022/23, Bosideng recorded RMB 16.774 billion in revenue and achieved growth in both revenue and profit against the megatrend.
In FY2023/24, Bosideng reported RMB 23.21 billion in revenue, a YoY increase of 38.4%; its profit growth has outpaced revenue growth for 9 consecutive years.
