On May 17, 2019, focusing on China-UK hot business topics and aiming to build a communication bridge between the two countries' government, business, and academic communities, the 8th London Business School "China Business Forum 2019" was held in London. Minister Chen Wen at the Chinese Embassy in the UK attended the forum and delivered an opening address. More than 200 leaders from the government, business, and academic communities gathered together, including both foreign and Chinese companies such as HSBC, Union Bank of Switzerland, Tencent, Kmind, and Fosun.

Chairman of Kmind Strategy Consulting Mr. Noah Xie participated in the forum and made a keynote speech titled Business Warfare Wisdom in Sun Tzu's Art of War, sharing classic cases of the rise of FIRMUS and Bosideng, and displaying the uniqueness of enterprises leveraging Chinese wisdom in responding to global competition. The explanation of the business value of competitive strategy in the era of competition on the international stage triggered interest in the Chinese language and culture as well as China's economy and business envrionment.