梦洁 Mendale

Classic Chinese brand transformed into a high-end industry leader

Mendale has specialized in making high-quality bedding sets since the company was founded 66 years ago. To produce the finest best quality bedding sets, Mendale uses globally sourced materials and relies on an international design team led by the former LV designer Vincent Du Sartel as its creative director in Paris. The brand owns 729 patents, the most in the industry, and for the past 13 years had has been the sale leader in China for high-quality bedding sets. Mendale's bedding is familiar to top political leaders, business people, celebrities and other prominent people worldwide.
Strategic Results
2021 Mendale positioned itself as the leader in the high-quality bedding sets market to systematically upgrade its brand identity by emphasizing its premium feature built on 65 years of brand legacy as a classic Chinese brand.
September 2021 Mendale opened 21 flagship stores totaling 18,000 square meters . The average monthly sales of these innovative large stores exceeded that of other large stores across China by 44%.
October-December 2021 Mendale worked with inheritors of National Intangible Cultural Heritage and designers of Hermes, LV and Chanel to launch Chinese- and Western-style wedding bedding and luxury designer co-branding bedding collections, achieving record sales.
November 2021 Mendale's omni-channel sales on Single's Day achieved year-on-year growth of 188%, and the sales generated by its Tmall flagship store exceeded that of the whole of 2020, turning losses into gains.
​Third quarter 2021, the group's year-on-year growth was 12.82%. In high-end sales for the year it recorded growth of 24%.
Testimonial
Jiang Tianwu
Jiang Tianwu
Chairman, Mendale Group

The Kmind team has impressed us with its extremely high efficiency and outstanding decision-making and problem-solving capabilities. More importantly, Kmind well and truly excels past its remit, treating our collaboration as much more than simply business. It has helped us solve our fundamental problems and given us the power and confidence to believe in ourselves. In just a few months after beginning to work with Kmind we were brimming with confidence and working toward a common goal. In a year Mendale was well positioned as a high-end bedding sets brand, and sales began to take off. Kmind not only enables companies to solve their difficulties in innovative ways but, more importantly, helps them to transform the way they think, inspiring them to be more passionate, mission-driven and responsible.