Milestones
In 2020, Kmind assisted Joeone in strategically positioning itself as "the world's best-selling men's trousers expert."
In June 2021, Joeone participated in the Paris Fashion Week, and brought to the stage the first ever all men's trousers show; the highly acclaimed event greatly improved Joeone's brand value and potential.
In July 2021, Joeone designed "Chinese Red" uniforms for Team China at the Olympics, showcasing Chinese brands' fine craftsmanship at the top international sports stage.
In December 2021, Joeone launched its iconic item Little Black Pants, with a total sales volume of over 1,000,000.
In 2021, Joeone's total revenue reached a new high of RMB 3.05 billion.
In 2023, Joeone introduced a number of innovative new products such as Lite Pants and Business Outdoor #1 Pants; Lite Pants became the best-selling item across all channels, and Business Outdoor #1 Pants boosted the sales of the entire category to grow by 57% year-on-year; the classic Little Black Pants, following an upgrade, hit a sales volume of 2,000,000.
