Joeone, founded in 1989, is an expert for men's trousers. The company strives to design the best trousers with the aim of becoming a leader in the domestic men's trousers industry and the king of trousers globally. With massive data collected in the past 33 years from 12 million men, Joeone is one of the standard setters for Chinese men's trousers with total sales of 100 million pairs. With its world-leading sales of men's trousers, Joeone was recognized as the world's best-selling men's trousers expert in 2020.
Strategic Results
2020 Joeone strategically positioned itself as the world's best-selling men's trousers expert, and staged a successful comeback with a new focus on upgrading men's trousers.
June Joeone appeared at Paris Fashion Week and brought to the stage the first all men's trousers show. The show was highly acclaimed by media and greatly improved Joeone's brand value and potential.
July Joeone designed Chinese Red costumes for the Team China, showcasing Chinese brands' fine craftsmanship at the highest international sports stage.
October Joeone launched co-branding "THE LITTLE BLACK TROUSERS" with international designers, which were well received in the market.
December Joeone redefined men's business trousers. Sales of its star product "THE LITTLE BLACK TROUSERS" reached 1 million.
2022, January Joeone took part in Paris Fashion Week again with Tang Dynasty-style trousers to showcase China's thousands of years of clothing culture, making a great wave in the industry.
