Milestones
In October 2021, Hodo launched a campaign in Jiangsu Province, with the objective of establishing a local strategic base by planning sale channels, establishing a powerful store image, increasing foot traffic, and other efforts.
On March 17, 2022, Hodo launched a campaign for its "Comfort Tech," and held the industry's first AR-enabled product launch event featuring the new Weightlessly Comfortable Shirt, which sold over 200,000 in 5 months, leading the sales of mid-to-high-end shirts across all channels.
Testimonial
Dai Minjun
Dai Minjun
Chairman, Hodo

We really appreciate what Kmind has done for us. The two companies have been working together for a little over a year, since June last year. As a team, we all feel that Hodo has been able to grow quickly over the past year thanks to the visionary brand strategy that Kmind helped us formulate. Hodo menswear has gone public and we want to build it into a large-scale business with a value and revenue in the tens of billions.