In 2021, the Wuxi campaign produced exceptional results, with revenue surpassing RMB 100 million and store efficiency more than double the national average; with top-of-mind awareness increasing by 23%, it secured a leadership position in the region.

In the first half of 2022, the number of new customers across China reached 389,000, a YoY increase of 54.3%.

In August 2022, a campaign combining Chinese techniques with Western technologies was launched, leading to a growth in the number of stores; in the first half of 2022, 555 new stores were opened, an increase of 2.55 times year-on-year, taking the number of stores nationwide to more than 5,000; according to Euromonitor, Fawa ranked first in the country in terms of the number of stores, which further cemented its leadership position.