Bringing An Aging Brand Back Into the Limelight

Bosideng was founded in 1976, and is currently a global leader in down jackets. For the past 45 years they have been setting standards in the global down jacket market with cutting-edge technology and excellent quality through constantly innovating with fabrics, processes and tailoring of down jackets. Bosideng down jackets, now sold in over 72 countries, are acknowledged both at home and abroad for both their high quality and functionality. In August 2021, Euromonitor International ranked Bosideng as No. 1 globally in down jacket sales.

Strategic Results
2017/2018 Fiscal year: Bosideng refocused on its down jacket business, integrating global resources to strategically and systematically upgrade its brand positioning as global leader and expert of down jackets.
2018/19 Fiscal year: Bosideng showcases high-end outdoor series at New York Fashion Week; Bosideng Group's revenue totaled 10.38 billion RMB, a YoY increase of 16.9%, its first instance surpassing the 10 billion RMB milestone.
2019/20 Fiscal year: Collaboration with Hermès creative director Jean-Paul Gaultier; Bosideng Group achieves record high of 12.19 billion RMB.
2020/21 Fiscal year: Second collaboration with Jean-Paul Gaultier; Bosideng Group's revenue reaches 13.51 billion RMB, and its net profit increases by 42.1% YoY, a record high.
2021/22 Fiscal year: Bosideng launches the industry's first Trench Coat Down Jacket; reaching a revenue of 16.21 billion RMB and net profit of 2.06 billion RMB, both up 20% YoY.
2022/23 Fiscal year, Bisideng group reported 16.77 billion RMB in revenue.
Gao Dekang
Gao Dekang
Chairman and President of Boisdeng Group

I have always had a mission: to build a national brand that could keep up with any change brought its way. At Kmind, I saw hope. Mr. Xie and Kmind are endowed with excellent qualities: humble, pragmatic, service-oriented, and keen strategic minds. I fully support our strategic cooperation that enables Bosideng to be a global brand and a national pride.