National brand shines, hitting billions in first year

Founded in 1997, Baixiang is dedicated to promoting traditional Chinese culture and crafting "A Bowl of Good Chinese Noodles" as its core mission. It revives over a hundred varieties of authentic Chinese-flavored noodles, standing as the only brand among the industry's four giants that has been focused on noodle-making for 27 years. Adhered to quality and choosing goodness, it has been acclaimed by netizens as the "Pride of National Products," achieving No.1 in online sales. Endorsed by numerous celebrities and top-tier KOLs, Baixiang has exported its products to 76 countries and regions worldwide.

Strategic Results
Kmind assisted Baixiang in determining the strategic direction of "more popular Chinese noodle", and Baixiang's revenue exceeded 10 billion RMB in the first year of service.