红豆 Hodo

A classic menswear brand finding its way back into the mainstream

Founded in 1957, Hodo was one of the first menswear brands to emerge in China. In 2022, Hodo set forth its strategy to make “classic and comfortable menswear” and started a systematic upgrade, launching the “comfort tech” campaign with the innovative “weightlessly comfortable shirt”, which sold more than 200,000 pieces only 5 months after its release.
Strategic Results
In October 2021, Hodo launched a campaign in Jiangsu Province, establishing a local strategic base by planning sale channels, creating a powerful store image, and increasing foot traffic, etc.
On March 17, 2022, the company launched the “comfort tech” campaign with the industry’s first online AR product launch event featuring the new “weightlessly comfortable shirt”, which sold more than 200,000 pieces in 5 months, leading the sales of middle and high-end shirts across all channels.
Testimonial
Dai Minjun
Dai Minjun
Chairman, Hodo

We really appreciate what Kmind has done for us. The two companies have been working together for a little over a year, since June last year. As a team, we all feel that Hodo has been able to grow quickly over the past year thanks to the visionary brand strategy that Kmind helped us formulate. Hodo menswear has gone public and we want to build it into a large-scale business with a value and revenue in the tens of billions.