Milestones
In 2015, Feihe worked with Kmind to identify "milk formula more suitable for Chinese babies" as a strategic focus.
In 2018, Feihe became the first brand in China's infant formula industry to generate over RMB 10 billion in revenue.
In 2021, Feihe's total revenue exceeded RMB 20 billion for the first time, reaching RMB 22.776 billion, a 19.1 billion rise in 7 years.
Testimonial
Leng Youbin
Leng Youbin
Chairman of Feihe

Not only did Kmind's competitive strategy help Feihe stand out amongst the competition, clearly define our development direction, and our path to winning the market, they also guided us throughout the execution process, enabling us to not just achieve remarkable results, but boost our confidence in leading the rejuvenation of the national dairy industry!