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CCTV National Brand Class - Kmind Competitive Strategy Course

During July 12-14, 2018, "CCTV National Brand Class - Kmind Competitive Strategy Course" ceremoniously kicked off at Commune by The Great Wall Beijing! Close to 100 entrepreneurs from Zhuyeqing, CHJ Automotive, Bestore, FIRMUS, and other companies gathered together to explore the way to win in competition!

As an important part of CCTV National Brand Program, CCTV National Brand Class is held every year, regularly inviting top strategy experts and brand experts home and abroad to provide brand services and integrate global resources to support Chinese brands to participate in competition in the global market. This year's National Brand Class is organized by Kmind Strategy Consulting authorized by CCTV Advertising Management Center.

CCTV National Brand Class - Kmind Competitive Strategy Course
Guest Speakers
Xie Weishan
Xie Weishan

Chairman of Kmind Strategy Consulting

"Expanding domestic demand and tapping the hidden needs of customers require enterprises to create brand competitive advantages based on what customers want.

At present, consumption upgrade has become a booster for economic transformation and development; meanwhile, "internal and external threats" have become a competition normality that entrepreneurs need to adapt to.

In this connection, it is the responsibility of Chinese entrepreneurs to master the knowledge of competitive strategy, expeditiously build their own competitive advantages, grasp the opportunities of consumption upgrade, work together to build a Chinese brand Great Wall, and create a large number of China Greats that we Chinese are proud of."

Yao Rongjun
Yao Rongjun

President of Kmind Strategy Consulting

"Currently, due to the export encounters obstacles, expanding domestic demand is an important driver for economic growth. The key to expanding domestic demand is to stimulate customers' hidden needs.

Kmind's competitive strategy is the learning summarized from our decade's of practice, which is a winning weapon that can help enterprises to discover customers' hidden needs, define customers' value behind the needs, and create experience value recognized by customers.

We hope that, together with CCTV National Brand Program, we can share the practical and useful competitive strategy knowledge with more entrepreneurs to realize the nirvana of Chinese enterprises in the world!"

Li Yi
Li Yi

Deputy Director of CCTV Advertising Management Center

"Strategies drive brands. For as big as a country or as small as an enterprise, strategic consideration should be the starting point. National Brand Classs is part of CCTV National Brand Program, aiming to provide intelligent services like those relating to brand strategies and marketing for enterprises, while Kmind Strategy Consulting has a very unique approach in the development of competitive strategies!"

Workshop Highlights
Workshop Highlights
Workshop Highlights
Workshop Highlights
Workshop Highlights
Highlights of the Summit
Highlights of the Summit