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CASE STUDIES
CASE STUDIES
01
SERVICE CONTENT
SERVICE CONTENT
  • Identifying competitive opportunities during strategic proposition - 1 -

    Systematic startegic research

    Formulating strategic plans

  • Landing competitive opportunities during strategic deployment - 2 -

    Implementing strategic Components

    Reshaping Operational Advantages

  • Steering competitive directions during strategic cruising - 3 -

    Defining competitive priorities

    Optimizing competitive routes

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practical experts
practical experts
Xie Weishan-企业品牌战略咨询专家
Xu Lianzheng-企业品牌战略咨询专家
Yao Rongjun-企业品牌战略咨询专家
Xie Hongda
Xie Jingyi
Zhang Jinghui
Lin Chaorong
Chen Ji
Wei Wei
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LATEST NEWS
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CASE STUDIES
CASE STUDIES.
FIRMUS 01 / 05

FIRMUS:Leading the industry by 10 billion from 7th place within 3 years

In 2016 growing against adverse environment, FIRMUS's high-end sales rose by 80%. In 2017, FIRMUS's high-end infant milk powder sales grew more than 200%, with an overall performance growth of more than 60%, firmly ranking first domesticly. On November 7, 2018, FIRMUS's infant milk powder overall performance exceeded 10 billions, the first 10 billion for infant milk powder industry in China.

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Bosideng 02 / 05

Bosideng: Resolve competition dilemma and regain mainstream favor

Bosideng's breakout efforts were weak in the face of a competitive dilemma. In 2017, with "Global Hot Down Jacket Specialist" as its strategic direction of competition, it integrated its global resources and upgraded its brands sysmatically. In September 2018, Bosideng appeared at the New York Fashion Week, sparking heated debate among more than 200 foreign media. In October 2018, Bosideng International Designer jointly launched release of series products, triggering a big rush for purchases on the day of the launch. Since entering the high season from November 2018, Bosideng brand sales growth has been strong. On double 11,all channel revenues reached a record number of 739 million, an increase of 73.2% year-on-year. On double 12, all channel revenues amounted to 514 million, an increase of 150% year on year. With a focus on down jackets for 42 years,and with great demand throughout 72 countries of the world, Bosideng, has resolved the competition dilemma, regained the mainstream favor, and is moving towards the brand with 100 million sales.

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Ajisen Ramen 03 / 05

Ajisen Ramen:Returning to category value and reviving king of ramen noodles

In 2018, with its number of stores in the world reaching more than 800, Ajisen launched its "Global Ramen Leader"competition strategy. Through the valued "Big Bone Soup" value, it revived its image as the global ramen king, opening a prelude to a comprehensive transformation. After 4 months of the Strategic Landing, Ajisen defined Shanghai as the core market, and sorted out the matching strategic landing operation system, with a focus on six tactics, and a brand launch news conference at the 50th landing anniversary. It is gradually achieving overall upgrade of the brand, products, image,and service,leading the development of Japanese ramen categories.

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Bestore 04 / 05

Bestore: Define high-end snacks to lead the industry development

Founded in 2006, Bestore enjoyed many years of rapid development,for its adherance to quality and craftsmanship. Since 2015, the national sales has remained far ahead.In 2018, KMIND identified the "high-end snack" competition strategy for Bestore, which began comprehensive reduction of promotion discounts from July.. During Double 11 period,Bestore's full channel turnover reached more than 400 million yuan, an increase of 82% year-on-year.As profit indicators have fully turned around,Bestore is on a healthy path of growth.

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Bamboo Leaf Tea 05 / 05

Bamboo Leaf Tea: Reshaping alpine green tea to consolidate high-end lead

As a once high-end green tea leader, Bamboo Leaf Tea has undergone changes in the market in recent years, and gradually lost the direction of development when encountering unprecedented growth bottleneck. After cooperating with KMIND which identified the strategic positioning of "China's high-end green tea leader," for the company, it quickly found its direction and confidence. In September 2018 it carried out strategic landing deployment.

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SERVICE CONTENT
SERVICE CONTENT.
  • Identifying competitive opportunities during strategic proposition

    Systematic startegic research

    Formulating strategic plans

  • Landing competitive opportunities during strategic deployment

    Implementing strategic Components

    Reshaping Operational Advantages

  • Steering competitive directions during strategic cruising

    Defining competitive priorities

    Optimizing competitive routes

View more
practical experts
practical experts.
CONTACT US
CONTACT US.

KMIND

021-68762933 View more

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021-68769233

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