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Kmind Competitive Strategy Training Camp

Change the Way of Growth , Improve Ability to Gain Profits

Over 6,000 Entrepreneur Trainees in the Past 10 Years
Entrepreneur Trainees
Entrepreneur Trainees
  • Leng Youbin

    Chairman of FIRMUS

    Deeply insipired! I now realize the causes of competition problems in our company in the past. We should take customers as our high priority. I also got to know the importance of mind capturing. I will spend more time studying competitive strategy moving forward.
  • Dong Jinggui

    Chairman of Yadea Technology Group

    Brand is the key to the success of an enterprise, and competitive strategy is the key to the success of a brand!
  • Li Xiang
    Li Xiang

    Founder of Autohome.com.cn
    Founder and CEO of CHJ Automotive

    The biggest benefit of this class is that Kmind constructs an effective methodology from the entire positioning and business warfare system. You cannot master such a methodology by merely reading the book.
  • Ye Fangying
    Ye Fangying

    Pigeon China
    Director & Vice President

    Mr. Xie Weishan explains complex concepts in simple terms. I benefited a lot from the class, and believe it will have a huge impact on the strategy of our company!
  • Chen Kaixuan
    Chen Kaixuan

    President of Liby Group

    I have learned a lot from the competitive strategy course. Now I have more in-depth understanding of competitive strategy, and have a much clearer idea about the strategy of various brands of Liby Group.
  • Zhang Bin
    Zhang Bin

    Chairman of Guangyuyuan Chinese Herbal Medicine Co., Ltd.

    Our biggest problem in the past was we always said our products were the best, but actually this is not necessarily what consumers want to hear. This is what I inspired most from studying competitive strategy.
Introduction of Lecturers
  • Xie Weishan
    Xie Weishan

    Founder of Kmind Strategy Consulting Chairman

    Together with Xu Lianzheng and Yao Rongjun, Xie Weishan has developed the Kmind Competitive Strategy System building on the consulting practices with over 100 companies in nearly 20 years, and has successfully helped more than 10 enterprises to achieve growth in recent years, including 9 industry leaders like FIRMUS, Bosideng, and Yadea, among which 5 companies have acheived revenues of over RMB10 billion.Since 2010, Xie Weishan has been committed to disseminate latest practices among entrepreneurs through Peking University, Shanghai Jiao Tong University, and various forums, benefiting over 50,000 entrepreneurs so far. Xie Weishan participated in the professional interpretation of the book Great Competition - Competitive Strategy Practice Cases of Chinese Enterprises. His translation works include book series such as Marketing Warfare, Positioning: The Battle for Your Mind, and Marketing Revolution.

  • Xie Hongda
    Xie Hongda

    Partner and Chief Strategy Officer of Kmind Strategy Consulting

    Served as strategy advisor for dozens of enterprises, of which 1/3 are public companies and 1/3 are companies with revenues of more than RMB 6 billion. Accumulative communication cost is close to RMB 3 billion. Consulting clients include Yadea Holdings, FIRMUS, CredEx Fintech, IdelB Car Refrigerator, Bosideng, and Zhuyeqing.
Syllabus
  • Day 1

    Morning of Day 1
    The Key to Competitive Strategy

    Master the core of business operation

    Clearly define the direction of enterprise strategies

    01 Business focus shift

    02 Discover customers' mind

    Afternoon and Evening of Day 1
    Application of Competitive Strategy

    Use competitive stategy

    Find enterprise growth opportunities

    01 Develope the mind chart

    02 Explore competition opportunities

    03 Formulate competitive strategy

    04 Build strategy system

    05 Control competition landscape

  • Day 2

    Morning of Day 2
    Business Warfare Model Decomposition (Part I)

    Use laws and methods of business warfare to plan enterprise growth paths

    01 Basic principles of business warfare

    02 Detailed explanation of guerrilla warfare

    03 Detailed explanation of flank warfare

    Afternoon of Day 2
    Business Warfare Model Decomposition (Part II)

    Use laws and methods of business warfare to plan enterprise growth paths

    01 Detailed explanation of offensive warfare

    02 Detailed explanation of defensive warfare

     

     

  • Day 3

    Day 3
    Business Case Practice

    Help enterprises to reconstruct a new business strategy with "competitive strategy" as its core

    01 Apply competitive strategy to comprehensively analyze cases from trainees

    02 Analyze trainees' blind spots of thinking and the mistakes and experiences in executing the strategy

    03 Analysis of multiple key points in the process of completely implementing competitive strategy

    04 How to unleash team potential

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Kmind Competitive Strategy Training Camp

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Operator:021-68763330 Location:Shanghai, China
Course Participants
In the past 10 years, over 6,000 enterpreneurs have attended the competitive strategy class
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