CN
Changing the Way of Growth • Enhancing profitability
KMIND Competitive Strategy Training Camp
For 9 years entrepreneur students have reached over6,000
Phase 75
11.15-17 2019

sign-up open …

A new generation of strategies for competition in messy situations. In-depth replay of cases serviced by KMIND
KMIND's Competitive Strategy System Theory has helped nine industry leaders . achieve business growth
  • get out of bloody price war
  • improve communication efficiency
  • break through growth bottleneck
  • create competitive advantage
  • win customer patronage
波司登羽绒服

化解竞争困局 重获主流青睐

味千拉面

回归品类价值 重振拉面之王

良品铺子

定义高端零食,引领行业发展

分众传媒

千亿市值企业营收逆势增长

飞鹤奶粉

三年从行业第七到百亿领先

雅迪电动车

突围价格血战 借助高端成为行业第一

英得尔车载冰箱

新品类闯出大市场

竹叶青

重塑高山绿茶 夯实高端第一

Some enterprises participated in the class
More than 6,000 entrepreneurs have entered the competitive strategy classroom in the nine years since its inception
Quetes from Entrepreneures
Leng Youbin | Chairman of Board of Feihe Dairy
I am very inspired to find that the problems with my own enterprise in its competition, ie the customers are the core, and that it is important to occupy their mind. I will learn more about competitive strategies in the future.
Dong Jingui | Chairmanof Board of Yadea Electric Vehicles
Whether an enterprise can succeed or not, brand is the key; whether a brand can succeed or not, competition strategy is the key; Competitive strategy is the decisive weapon for the success of the brand!
Li Xiang | Auto Home founder, CHJ Automotive founder and CEO
My biggest gain in this class is that KMIND built the whole positioning and commercial war system into an effective methodology, which is not undersood simply through reading a book. Instead, case studies and walkthroughs are needed for a really effective grasp. On the basis of the logic of such a set of system, the future industries can form their own effective methodology in their application according to different circumstances . This is a real course, taking class and reading by yourself have completely different effect.
Ye Fangying | Vice Chairman of Board of Pigeon China
I have benefited greatly from the teaching of of Mr Xie Weishan, wh has made the profound knowledge much easier for me to understand. This will have a great impact on the the future enterprise strategy!
Chen Kaixuan | President of Liby Group Company
The competition strategy course has benefited me a lot and helped me understand more about competition strategies, and become much clearer about the strategies for various brands of Liby Group.
Zhang Bin | Chairman of Board of Guangyuyuan Chinese Herbal Me
In the past, our biggest problem was that we were always saying that our products were good, but in fact this was not necessarily what consumers wanted to hear, which was the biggest inspiration for my study of competitive strategies.
Instructor introduction
  • Xie Weishan

    Chairman & Co-Founder of Kmind Consulting

    Actual experts in competitive strategy

    Introduction:Xie Weishan, Chairman & Co-Founder of Kmind Consulting, together with other two co-founders Xu Lianzheng and Yao Rongjun, has developed Kmind's competitive strategy system, based on the consulting practice on hundreds of different enterprises for more than a decade. Xie has led the company to help more than ten corporate customers to accelerate their business growth, including nine China’s industry leaders, such as Feihe (Infant formula and milk powder producer), Bosideng (a leading down clothing brand in PRC), and Yadea (premium e-mobility) within three years. Since 2010, Xie has been devoted to teaching lessons about latest practical experience to a vast number of entrepreneurs at top Chinese universities such as Peking University, Shanghai Jiaotong University and other major industry forums, benefiting more than 50,000 entrepreneurs so far. Xie also serves as an invited expert of Expert Pool of Liaowang Institute under Xinhua News Agency, and a principal lecturer of competitive strategy courses at Shanghai Jiaotong University. He has participated in the professional interpretation of the book entitled "The Great Competition - Real Cases of Competitive Strategies for Chinese Enterprises." Additionally, his works of translations into Chinese version mainly include a series of Al Ries & Jack Trout ’s books, such as "Marketing Warfare", "Positioning", and "Bottom-Up Marketing", etc.
  • Xie Hongda

    General Manager of the First Business department

    Instrutor of Shanghai Jiaotong University Competitive strategy course

    Introduction:serving as strategy advisor for dozens of enterprises, of which 1/3 are listed enterprises, and 1/3 customers were enterprises with values above 6 billion, with a cumulative planning and dissemination costs reaching nearly 3 billion. Some enterprises he offered consulting services include Yadea Holdings, Feihe Dairy, Besunyen Holdings, Feidai Financial Technology, Indelb Car Refrigerator and so on.
Training Camp Outline
Day I Day II Day III
  • key to business competition
    grasp the focus of enterprise management, and clearly identify enterprise strategic direction

    01management focus shift

    02Customer mind disclosure

     

  • Competitive Strategy Application (Part 1)
    using competitive strategy to find enterprise growth opportunities

    01Draw mind mMap

    02Explore competitive opportunities

    03Develop competitive strategies

  • Application of competitive strategy (Part 2)
    using competitive strategy to find enterprise growth opportunity

    01construct strategy components

    02manage competitive pattern

     

  • Business model deconstruction (Part 1)
    Combining the law and method of commercial warfare, to plan enterprise growth path

    01The basic principles of commercial warfare

    02Defensive warfare details

     

  • The deconstruction of commercial war model (Part 2)
    Combine the law and method of commercial warfare for the planning of growth path of enterprises

    01Offensive warfare detail

    02Flank Warfare detail

    03Guerrilla warfare detail

     

  • Real warfare case drills
    Help enterprises rebuild the new management strategy with "competitive strategy" as the core

    01use competitive strategy to comprehensively analyze the case of field cadets

    02analyze the blind area in students' thinking and misunderstandings and experiences in the process of implementing the strategy

    03analyze many key points in the process of fully implementing competitive strategy

    04how to stimulate team potential

Instant Sign up
For the Phase 75 of the 2019 "KMIND's Competitive Strategy Training Camp"(11.15-17)

Tel:021-68763330

Location:China-Shanghai

CN
君智咨询
君智咨询君智咨询

君智咨询

A new generation of strategies for competition in messy situations. In-depth replay of cases serviced by KMIND
  • get out of bloody price war

  • improve communication efficiency

  • break through growth bottleneck

  • create competitive advantage

  • win customer patronage

Practical cases
KMIND's Competitive Strategy System Theory has helped nine industry leaders
波司登羽绒服

化解竞争困局 重获主流青睐

味千拉面

回归品类价值 重振拉面之王

良品铺子

定义高端零食,引领行业发展

分众传媒

千亿市值企业营收逆势增长

飞鹤奶粉

三年从行业第七到百亿领先

雅迪电动车

突围价格血战 借助高端成为行业第一

英得尔车载冰箱

新品类闯出大市场

竹叶青

重塑高山绿茶 夯实高端第一

Some enterprises participated in the class
More than 6,000 entrepreneurs have entered the competitive strategy classroom in the nine years since its inception
Quetes from Entrepreneures
Leng Youbin
Leng Youbin Chairman of Board of Feihe Dairy
I am very inspired to find that the problems with my own enterprise in its competition, ie the customers are the core, and that it is important to occupy their mind. I will learn more about competitive strategies in the future.
Dong Jingui
Dong Jingui Chairmanof Board of Yadea Electric Vehicles
Whether an enterprise can succeed or not, brand is the key; whether a brand can succeed or not, competition strategy is the key; Competitive strategy is the decisive weapon for the success of the brand!
Li Xiang
Li Xiang Auto Home founder, CHJ Automotive founder and CEO
My biggest gain in this class is that KMIND built the whole positioning and commercial war system into an effective methodology, which is not undersood simply through reading a book. Instead, case studies and walkthroughs are needed for a really effective grasp. On the basis of the logic of such a set of system, the future industries can form their own effective methodology in their application according to different circumstances . This is a real course, taking class and reading by yourself have completely different effect.
Ye Fangying
Ye Fangying Vice Chairman of Board of Pigeon China
I have benefited greatly from the teaching of of Mr Xie Weishan, wh has made the profound knowledge much easier for me to understand. This will have a great impact on the the future enterprise strategy!
Chen Kaixuan
Chen Kaixuan President of Liby Group Company
The competition strategy course has benefited me a lot and helped me understand more about competition strategies, and become much clearer about the strategies for various brands of Liby Group.
Zhang Bin
Zhang Bin Chairman of Board of Guangyuyuan Chinese Herbal Me
In the past, our biggest problem was that we were always saying that our products were good, but in fact this was not necessarily what consumers wanted to hear, which was the biggest inspiration for my study of competitive strategies.
Instructor introduction
Training Camp Outline
Day I Day II Day III
  • key to business competition
    grasp the focus of enterprise management, and clearly identify enterprise strategic direction

    01management focus shift

    02Customer mind disclosure

     

  • Competitive Strategy Application (Part 1)
    using competitive strategy to find enterprise growth opportunities

    01Draw mind mMap

    02Explore competitive opportunities

    03Develop competitive strategies

  • Application of competitive strategy (Part 2)
    using competitive strategy to find enterprise growth opportunity

    01construct strategy components

    02manage competitive pattern

     

  • Business model deconstruction (Part 1)
    Combining the law and method of commercial warfare, to plan enterprise growth path

    01The basic principles of commercial warfare

    02Defensive warfare details

     

  • The deconstruction of commercial war model (Part 2)
    Combine the law and method of commercial warfare for the planning of growth path of enterprises

    01Offensive warfare detail

    02Flank Warfare detail

    03Guerrilla warfare detail

     

  • Real warfare case drills
    Help enterprises rebuild the new management strategy with "competitive strategy" as the core

    01use competitive strategy to comprehensively analyze the case of field cadets

    02analyze the blind area in students' thinking and misunderstandings and experiences in the process of implementing the strategy

    03analyze many key points in the process of fully implementing competitive strategy

    04how to stimulate team potential

CONTACT US

Tel:021-68763330

Location:China-Shanghai