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East Meets West: Our Competitive Strategy
We integrate modern western corporate strategy and management principles with eastern wisdom - specifically, the Art of War. These principles, alongside our experience servicing over a hundred firms, shaped and developed the baseline of our competitive strategy theory. It encompasses over 30 industry segments, utilizing 213 points of control and 143 levers of adjustment. This allows us and our clients to retain the maximum flexibility and agility in response to competition, while smoothly and effectively optimize business operations and introduce new strategies.
Our competitive strategy theory has already been incorporated into the courses of top Cbusiness schools throughout China, including CCTV's National Brand Class. 6 of our clients' success stories have already been inducted into the "10th National Top 100 Excellent Management Cases."
30
Industry Segments
213
Control Points
143
Tools
Kmind's Competitive Strategy System: 5 Dimensions of Value
Tailored SolutionsKmind first ensures that the core actions that strategic implementation calls for are suitable to our client's operations and management style, and can subsequently identify competitive opportunities and customize strategic implementation. This ensures that each strategy is tailored to an achievable launch pace across a variety of industries and brands.
Strategic AlignmentBeing a fusion of several different strategic theories, a necessity of Kmind's implementation process and is to align us and our client's strategic perspectives. We introduce our strategic perspective in phases, which allows for the entire enterprise to adopt a cohesive strategic viewpoint, so that everyone at the top down to our client's frontline employees can gradually shift to a consumer-focused perspective.
Breaking Organizational BarriersMany core strategic actions require several departments' cooperation to implement, and we often break our client's organizational department and connect these departments to facilitate implementation, and achieve a cohesive strategic direction, and ensure high efficiency resource allocation.
Regular ReviewKmind carries out systematic reviews and summaries of every significant strategic action undertaken with our clients to ensure that operations are in line with strategic objectives, to ensure that implementation has achieved the desired results.
Agile Strategy UpgradeExternal environmental factors are never set in stone, and are always shifting. Kmind utilizes 143 implementation and operation tools to assess changing factors, determine now invalid inputs, and to swiftly adjust strategic direction to take maximum advantage of new market developments.
Introducing Competitive Strategy Knowledgy Into Business Schools
Wang PingDirector of the Office of the Secretariat of National MBA Education Supervisory CommitteeThe Competitive Strategy Teaching and Research Workshop needs to concentrate on local companies in China, focus on searching for and summarizing best practices of Chinese enterprises, leverages the advantages of the manufacturer-university-research institution connection, provide support for the sustainable, high quality development of Chinese enterprises, and support the intensive development of China's management education cause.
Su JingqinMember of the National MBA Education Supervisory Committee
Director of China Management Case Sharing CenterCurrently, management theories adopted by Chinese business schools still mainly come from the West. We need to independently develop management theories that suit China's actual situation in order to develop our own management talent, improve our management ability, and solve China's business problems. However, to research and summarize these cases of medium and large local enterprises requires more than just the business schools. Collaboration between manufacturers, universities, and research institutions is a must to complete this task.
Case Study
Introducting Competitive Strategy Knowledge into CCTV National Brand Class
Li YiDeputy Director of CCTV Advertising Management CenterStrategies drive brands. Regardless of it is as big as a country or as small as an enterprise, strategic consideration should be the starting point. The National Brand Class is a part of CCTV National Brand Program, aiming to provide intelligent services like brand strategies and marketing for enterprises, while Kmind Strategy Consulting has a unique approach in the development of competitive strategies.
Highlights of the Class
