Leading the industry by 10 billion from 7th place within 3 years【 Strategic Achiements 】：In 2016 growing against adverse environment, FIRMUS's high-end sales rose by 80%. In 2017, FIRMUS's high-end infant milk powder sales grew more than 200%, with an overall performance growth of more than 60%, firmly ranking first domesticly. On November 7, 2018, FIRMUS's infant milk powder overall performance exceeded 10 billions, the first 10 billion for infant milk powder industry in China.
KMIND used the competitive strategies to make the competitive advantage of FIRMUS stand out srikingly and the direction of corporate development and ways to success cleaer to see.It had helped the company to carry out strategic landing,with remarkable achiements, further strengthening FIRMUS's confidence in leading the revival of the national dairy industry!
— — by Leng Youbin, chairman of board of FIRMUS Dairy
Resolve competition dilemma and regain mainstream favor【 Strategic Achiements 】：Bosideng's breakout efforts were weak in the face of a competitive dilemma. In 2017, with "Global Hot Down Jacket Specialist" as its strategic direction of competition, it integrated its global resources and upgraded its brands sysmatically. In September 2018, Bosideng appeared at the New York Fashion Week, sparking heated debate among more than 200 foreign media. In October 2018, Bosideng International Designer jointly launched release of series products, triggering a big rush for purchases on the day of the launch. Since entering the high season from November 2018, Bosideng brand sales growth has been strong. On double 11,all channel revenues reached a record number of 739 million, an increase of 73.2% year-on-year. On double 12, all channel revenues amounted to 514 million, an increase of 150% year on year. With a focus on down jackets for 42 years,and with great demand throughout 72 countries of the world, Bosideng, has resolved the competition dilemma, regained the mainstream favor, and is moving towards the brand with 100 million sales.
I have always felt a sense of mission about how to maintain a national brand that grows with the times. I see hope here in KMIND. Mr Xie's low-key attitude is revealed naturally, not artificially. KMIND staff are all modest but pragmatic, possessing a very strategic perspective, offering indepth services.I will fully support this strategic cooperation, hopng Bosideng becomes the world brand,a national pride.
— — by Chairman of Board and CEO of Bosideng
Break through bloody price war to become industry leader with high-end products【 Strategic Achiements 】：Sales rose 20% in 2015, overtaking the original leader in just one year. In 2016,against the trend, high-end sales increased by 63% year-on-year, becoming the industry's first listed enterprises. In 2017,it became the first to break through 4 million units in its annual sales increased 22.3% year-on-day, firmly ranking first in the industry. Sales and sales revenue grew by more than 40% in the first half of 2018.
In the past Yadea had no competitive strategy.The whole enterprise had no direction and the operation was very chaotic. The industry's main competitors are good at price war,while Yadea has been burdened and passively reacting to them.Its performance is far from being satisfactory. The company and its distributors are very confused. KMIND came up with the "higher-end electric vehicle" for Yadea. This competitive strategy, not only pointed out a clear direction for Yadea, but also provided the company protection with detailed operation components to enable Yadi to get rid of the industry price war, to lead the industry. KMIND is very valuable to me in that their sole purpose in prviding service to enterprises is to achieve strategic goals for them. And they are very serious and responsible for the implementation of the corporate strategic actions.
— — by Dong Jingui, chairman of board of Yadea Electric Vehicles
New categories create a big market【 Strategic Achiements 】：China's car refrigerator industry leader.Since the landing of the competitive strategy, the overall domestic growth amounted to more than 5 times, from 2015 to 2018. Selected by Mercedes-Benz, Volvo and other five luxury car brands, and mounted on Didi, and Anfei Luxury car.
The biggest confusion for many enterprises is how to make an existing market bigger. All along, Chinese companies are accustomed to relying on price cuts and are prone to falling into price quagmire.In stead of making their businesses bigger,these habits threaten the survival of their business. KMIND's competitive strategy which starts from the mental side of the customer,is based on competitive thinking. It can quickly find the competitive advantage that the enterprise can't see. It breaks the bottleneck and get our company out of the price quagmire, helping Indelb creating a big market out of its small categories.
— — Shi Junjie chairman of board of Intelb Car Refrigerator
Returning to category value and reviving king of ramen noodles【 Strategic Achiements 】：In 2018, with its number of stores in the world reaching more than 800, Ajisen launched its "Global Ramen Leader"competition strategy. Through the valued "Big Bone Soup" value, it revived its image as the global ramen king, opening a prelude to a comprehensive transformation. After 4 months of the Strategic Landing, Ajisen defined Shanghai as the core market, and sorted out the matching strategic landing operation system, with a focus on six tactics, and a brand launch news conference at the 50th landing anniversary. It is gradually achieving overall upgrade of the brand, products, image,and service,leading the development of Japanese ramen categories.
A lot of consulting firms just offer a PPT as a solution scheme. But they just ditch when the schemes are to be used. KMIND not only provide me with strategic solutions, but also to manage the landing. Their whole team has a lot of energy. No matter how much disagreement and frictions exists in the process, they can do their job well by focusing on our corporate achievements and goals, which is very critical to us.
— — by Pan Wei, chairman of board of Ajisen
Reaping hundreds of billions of business revenues against adverse environment【 Strategic Achiements 】：In the 2016, Focus Media, a global initiator of elevator media, began to learn and practice the competitive strategy, proposing the core media advantage of "detonating the mainstream and targeting Focus". In 2016, the traditional media overall magazine revenue fell by 6%,while Focus Media revenue increased 18.38% year-on-year, creating a brilliant record of sales turnover of 10 billions, market value of more than 100 billions. In 2017, the revenue from publishing of the traditional media as a whole increased only slightly by 0.2%,whereas the revenue of focus media increased by 17.63% year-on-year. In the first three quarters of 2018, Focus Media continued to grow at a high rate, up 24.59% from a year earlier. At the same time, the internationally recongnized elevator media giant Focus Media, won a series of awards in 2017 and 2018 at the New York Advertising Festival, London International Awards,and Busan Advertising Festival.
I am very thankful that at a right time Focus Media chose the competitive strategy course and the KMIND consulting team led by Mr Xie Weishan who has sorted out the core advantages of Focus Media. We have done the right thing.
— — by Jiang Nanchun, chairman of board of Focus Media
Define high-end snacks to lead the industry development【 Strategic Achiements 】：Founded in 2006, Bestore enjoyed many years of rapid development,for its adherance to quality and craftsmanship. Since 2015, the national sales has remained far ahead.In 2018, KMIND identified the "high-end snack" competition strategy for Bestore, which began comprehensive reduction of promotion discounts from July.During Double 11 period,Bestore's full channel turnover reached more than 400 million yuan, an increase of 82% year-on-year.As profit indicators have fully turned around,Bestore is on a healthy path of growth.
Bestore belongs to the leisure snack industry where product homogenization and low price competition are getting intensified,which run counter to the development trend of consumer upgrading, and high-end propensity in industry. As a leading enterprise in the industry,Bestore has the responsibility and obligation to shoulder the burden of leading the healthy development of the industry. In 2018, Bestore joins ands with KMIND, adopts the competitive strategic thinking, uplifting brand strategy to the enterprise strategy, transitioning from factor management to brand management,aiming to create a better, sustainable environment and to bring consumers high-quality, delicious leisure snacks. I think KMIND's team is very dedicated, very professional, and also very decisive in its stance. I was moved by the professional ethics and professional quality of the KMIND team. KMIND team has brought a lot of improvement to our Bestore staff, whose minds are gradually turning towards customers, being in a very excited state.
— — by Yang Hongchun, chairman of board of Bestore
Reshaping alpine green tea to consolidate high-end lead【 Strategic Achiements 】：As a once high-end green tea leader,Bamboo Leaf Tea has undergone changes in the market in recent years,and gradually lost the direction of development when encountereing unprecedented growth bottleneck. After cooperating with KMIND which identified the strategic positioning of "China's high-end green tea leader,"for the company, it quickly found its direction and confidence. In September 2018 it carried out strategic landing deployment. In the first month of the strategic landing (October),ie before large-scale promulgation has not yet started and only products on display and focus can be adjusted, the overall sales downward trend for the past 9 consecutive months of the main product of the Bamboo Leaf Tea,' ie "Bamboo Leaf Tea Lundao," the primary product for sales in the primary market(Chengdu region), was now curbed. In October,"Bamboo Leaf Tea Lundao" achieved 18% growth year-on-year, with overall sales achieving a 3% increase against the trend. In the second month of the strategic landing (November), Bamboo Leaf Tea's main product "Bamboo Leaf Tea Lundao"achieved a 14% increase year on year, with the overall sales in the main market for sales (Chengdu region) achieving an increase of 4%, showing early signs of a growth trend.
In such a great era of competition, how many enterprises suffer from the lack of resources and guidance! Today, KMIND instructors have shown us a path that can absolutely lead us to success. And meanwhile we the Bamboo Leaf Tea, endowed with favorable political, geogrphical and demogrphical environments, what reasons do we have, not to follow this road to prosperity and happiness?
— — Tang Xianhong, Bamboo Leaf Tea Chairman of Board
Leading the industry by 10 billion from 7th place within 3 years
On November 7, 2018, FIRMUS's infant milk powder overall performance exceeded 10 billions, the first 10 billion for infant milk powder industry in China.
Resolve competition dilemma and regain mainstream favor
With a focus on down jackets for 42 years,and with great demand throughout 72 countries of the world, Bosideng, has resolved the competition dilemma, regained the mainstream favor, and is moving towards the brand with 100 million sales.
Break through bloody price war to become industry leader with high-end products
Sales and sales revenue grew by more than 40% in the first half of 2018.
New categories create a big market
Since the landing of the competitive strategy, the overall domestic growth amounted to more than 5 times, from 2015 to 2018.
Returning to category value and reviving king of ramen noodles
In 2018, with its number of stores in the world reaching more than 800, Ajisen launched its "Global Ramen Leader"competition strategy.
Reaping hundreds of billions of business revenues against adverse environment
In the first three quarters of 2018, Focus Media continued to grow at a high rate, up 24.59% from a year earlier.
Define high-end snacks to lead the industry development
During Double 11 period,Bestore's full channel turnover reached more than 400 million yuan, an increase of 82% year-on-year.As profit indicators have fully turned around,Bestore is on a healthy path of growth.
Reshaping alpine green tea to consolidate high-end lead
In September 2018 it carried out strategic landing deployment.