安吉尔 Angel

A 30% rise in sales in a year
through technology differentiation

​Angel, founded in 1987, is a pioneer in the water purification industry that introduced water purifiers and drinking fountains to the Chinese market. As an expert for high-end water purification, Angel has developed six water purification technologies for aerospace in the laboratory jointly established with China Aerospace Science and Technology Corporation (Shenzhou Biology &Technology Co Ltd) and owns the world's largest smart water purification industrial park. With the actress Gong Li as its brand ambassador, Angel provides 200 million global users in 65 countries with high quality water purification services.

Strategic Results
2021 March Angel, differentiating itself with the latest water purification technologies, launched co-branding products with China Aerospace Science and Technology Corporation. The technology-focused strategy led to 274% growth in omni-channel sales, and sales of Angel's star product ranked first in the industry.
​December Angel broke through five years of growth stagnation with a 30% rise in sales despite overall contraction in the industry, and with its sales rose in its industry ranking from fourth to second.
​2022 March Angel worked with China Aerospace Science and Technology Corporation and the Ferrari design team to launch the X-Tech collection based on Huawei HarmonyOS IoT, penetrating the high-end market, and continuing to lead growth in the industry.
In 2022, Angel's growth outperformed the market, with profits up 140% year on year.
Testimonial
Kong Na
Kong Na
Chairman and President, Angel Group

In 2021, because of the pandemic, the prospects of the global economy were grim. The water purification industry had enjoyed only meager growth in the past few years, and Angel, too, faced problems. With the help of Kmind we were able to revitalize ourselves and defined our strategic direction to become an expert in high-end water purification. By using advanced technologies as our differentiator, we achieved sales growth of 30%. As we reached the targets of the last phase we were ready to embark on our journey to the next level of achieving 10 billion in revenue. We are grateful for Kmind's support and look forward to continue working with it and create a brilliant future together.