公牛 Bull Group

Seven out of ten Chinese households use Gongniu.

Founded in 1995, Gongniu is one of the top 500 manufacturers in China. Focusing on electrical and lighting products for consumer use, the company has built a sustainable business structure consisting of three major segments: electrical connection, lighting, and digital accessories. With nearly 30 years of experience in safe electricity use, Gongniu is widely acclaimed in the Chinese market, where seven out of ten households use its products. Today, employing more than 1,000 people in R&D, the company boasts an arsenal of safety technologies such as overload protection and overcharge protection, five major manufacturing bases and an offline sales network of more than 1.1 million stores. Gongniu has led the formulation of 93 national and industry standards, obtained 1,956 patents and over 240 product certifications, and received 51 international design awards. The company was listed on the Shanghai Stock Exchange Main Board (SHSE: 603195) on February 6, 2020.
Strategic Results
In 2021, with nearly 30 years of experience in safe electricity use, the company worked with Kmind to reposition itself as an “expert in safe electricity use”, breaking through the growth ceiling as an industry leader and aiming for 100-billion-yuan revenue.
In 2022, Gongniu set forth its goal to take the lead in safe electricity use, empowering multiple businesses with its strategy. Its revenue grew by 16 percent in the first three quarters of 2022.
In 2022, Gongniu reported 14.081 billion RMB in revenue, with an increase of 13.7% year on year.
Testimonial
Ruan Liping
Ruan Liping
Chairman, Gongniu

Kmind has inspired us a lot. They helped us realize that as an industry leader, we can actually break the growth ceiling and expand the market capacity from 10 billion to 20 billion, or even 30 billion, and that we need to think from the consumers’ perspective and look at mind share instead of fixating on market share. These two ideas are particularly important to us.