樊文花 Fawa

A classic Chinese brand revitalized as a high-end industry leader

A leader among facial care chains, FAWA has 34 years of expertise in the industry. In 2021, with the help of Kmind, FAWA launched a campaign in Wuxi, Jiangsu Province, with remarkable results, lifting the store efficiency to more than twice the national average. In 2022, the brand launched an innovative campaign that combined Chinese techniques with Western technologies, and the number of stores increased to more than 5,000
Strategic Results
In August 2022, the number of stores increased through a campaign combining Chinese techniques with Western technologies. In the first half of 2022, 555 new stores were opened, an increase of 2.55 times year-on-year, taking the number of stores nationwide to more than 5,000. According to Euromonitor, the number of FAWA stores ranked first in the country, further cementing its leadership position
In the first half of 2022, the number of new customers nationwide reached 389,000, up 54.3 percent year on year.
In 2021, the Wuxi campaign produced exceptional results, with revenue surpassing 100 million yuan and store efficiency exceeding twice the national average. Top of mind awareness increased by 23 percent, leading the region.
Testimonial
Fan Wenhua
Fan Wenhua
Chairman, FAWA

A company needs to upgrade its strategy at different stages and seize opportunities as they arise. And Kmind’s courses have helped us think more clearly.