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Leading the industry by 10 billion from 7th place within 3 years
Founded in 1962, FIRMUS focuses on infant formula milk powder. Originating from Qiqihar, Heilongjiang, home to the Red-crowned cranes,FIRMUS is one of the earliest milk powder enterprises in China.It spared no expense to create the first complete industrial chain for China's infant milk powder industry along the world's golden milk source belt at 47 North latitude, achieving control over the entire stages of source forage planting, large-scale dairy cattle breeding (ranch), production and processing, logistics and warehousing, channel control and even after-sales service, to form a unique whole industrial chain model for FIRMUS. Over the past 56 old years, FIRMUS has been developing milk powder against Chinese physique,focusing on studies of the physique of Chinese babies and breast milk nutrition.It has undertaken national scientific research projects like the state's 863 projects,and the Ministry of Science and Technology 's Twelveth-Five-Year projects, showing first-rate scientific research strength in industry.
Strategic Achiements
  • In 2016 growing against adverse environment, Feihe's high-end sales rose by 80% .
  • In 2017, Feihe's high-end infant milk powder sales grew more than 200%, with an overall performance growth of more than 60% , firmly ranking first domesticly.
  • On November 7, 2018, Feihe's infant milk powder overall performance exceeded 10 billions, the first 10 billion for infant milk powder industry in China.
Comments from Entrepreneur
Leng Youbin, chairman of board of FIRMUS Dairy

Leng Youbin, chairman of board of FIRMUS Dairy

KMIND used the competitive strategies to make the competitive advantage of FIRMUS stand out srikingly and the direction of corporate development and ways to success cleaer to see.It had helped the company to carry out strategic landing,with remarkable achiements, further strengthening FIRMUS's confidence in leading the revival of the national dairy industry!

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君智咨询
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FIRMUS
Strategic Achiements
  • In 2016 growing against adverse environment, Feihe's high-end sales rose by 80% .
  • In 2017, Feihe's high-end infant milk powder sales grew more than 200%, with an overall performance growth of more than 60% , firmly ranking first domesticly.
  • On November 7, 2018, Feihe's infant milk powder overall performance exceeded 10 billions, the first 10 billion for infant milk powder industry in China.
Comments from Entrepreneur
Leng Youbin, chairman of board of FIRMUS Dairy

Leng Youbin, chairman of board of FIRMUS Dairy

KMIND used the competitive strategies to make the competitive advantage of FIRMUS stand out srikingly and the direction of corporate development and ways to success cleaer to see.It had helped the company to carry out strategic landing,with remarkable achiements, further strengthening FIRMUS's confidence in leading the revival of the national dairy industry!

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