Led a Chinese Brand to Surpass Foreign Brands

Succeeding From No.7 in the Industry to No.1 Crossing the RMB10 Billion Mark

Established in 1962 in Qiqihar of Heilongjiang as one of China's first milk powder manufacturer, FIRMUS has been focusing on the infant milk powder industry . For more than 56 years, FIRMUS has been developing milk powder for Chinese physique, focusing on the research of Chinese baby's physique and breast milk nutrition. It has undertaken national-level scientific research projects incluidng the national 863 projects and projects for the 12th Five-Year Plan period of the Ministy of Science and Technolody, boasting top-notch scientific research capabilities in the industry.
Strategic Results
In 2016, grew against the market trend, and sales of premium products increased by 80%.
In 2017, sales of premium infant formula increased by over 200%, and total revenue increased by more than 60%, ranking No.1 among domestic manufacturers.
On November 7, 2018, revenue of FIRMUS exceeded RMB10 billion, creating a milestone in China's baby formula industry.
On November 13, 2019, FIRMUS went public, becoming the dairy company with the largest IPO market value in the history of Hong Kong Stock Exchange.
On March 23, 2020, FIRMUS (06186 HK) released its 2019 performance report, revealing the company's annual revenue of RMB13.722 billion, up by 32.0% year on year, and net profit of RMB3.935 billion, up by 75.5% year on year. As China's industry leader in the infant formula market, FIRMUS performed well in 2019.
* Data source: Performance Report of Feihe Infant Milk Formula
Leng Youbin
Leng Youbin
Chairman of FIRMUS
One the one hand, Kmind team applied competitive strategy to help FIRMUS to outstand from the competition, define our development direction and ways to win, and on the other, it assisted us in executing the strategy, enabling us to achieve remarkable results, which boosting our confidence in leading the rejuvenation of the national dairy industry!