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Break through bloody price war to become industry leader with high-end products
Yadea Technology Group Co., Ltd. was founded in 2001.After more than 10 years of rapid development,it has become a high-end two-wheeled electric vehicle manufacturer, integrating the research, development,production and sales of electric bicycles, electric motorcycles and heir parts.On May 19, 2016, Yadea was successfully listed in Hong Kong.In May 2018, Yadea won the title of "The First Enterprise with Electric Bicycle Meeting New GB Standards.Its products export to 77 countries around the world including US and Germany. At the same time, as one of its brand internationalization initiatives, Yadea was successfully selected as the official Asian sponsor of the 2018 FIFA World Cup in Russia.
Strategic Achiements
  • Sales rose 20% in 2015, overtaking the original leader in just one year. In 2016,against the trend, high-end sales increased by 63% year-on-year, becoming the industry's first listed enterprises.
  • In 2017,it became the first to break through 4 million units in its annual sales increased 22.3% year-on-day, firmly ranking first in the industry.
  • Sales and sales revenue grew by more than 40% in the first half of 2018.
Comments from Entrepreneur
Dong Jingui, chairman of board of Yadea Electric Vehicles

Dong Jingui, chairman of board of Yadea Electric Vehicles

In the past Yadea had no competitive strategy.The whole enterprise had no direction and the operation was very chaotic. The industry's main competitors are good at price war,while Yadea has been burdened and passively reacting to them.Its performance is far from being satisfactory. The company and its distributors are very confused. KMIND came up with the "higher-end electric vehicle" for Yadea. This competitive strategy, not only pointed out a clear direction for Yadea, but also provided the company protection with detailed operation components to enable Yadi to get rid of the industry price war, to lead the industry. KMIND is very valuable to me in that their sole purpose in prviding service to enterprises is to achieve strategic goals for them. And they are very serious and responsible for the implementation of the corporate strategic actions.

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Yadea
Strategic Achiements
  • Sales rose 20% in 2015, overtaking the original leader in just one year. In 2016,against the trend, high-end sales increased by 63% year-on-year, becoming the industry's first listed enterprises.
  • In 2017,it became the first to break through 4 million units in its annual sales increased 22.3% year-on-day, firmly ranking first in the industry.
  • Sales and sales revenue grew by more than 40% in the first half of 2018.
Comments from Entrepreneur
Dong Jingui, chairman of board of Yadea Electric Vehicles

Dong Jingui, chairman of board of Yadea Electric Vehicles

In the past Yadea had no competitive strategy.The whole enterprise had no direction and the operation was very chaotic. The industry's main competitors are good at price war,while Yadea has been burdened and passively reacting to them.Its performance is far from being satisfactory. The company and its distributors are very confused. KMIND came up with the "higher-end electric vehicle" for Yadea. This competitive strategy, not only pointed out a clear direction for Yadea, but also provided the company protection with detailed operation components to enable Yadi to get rid of the industry price war, to lead the industry. KMIND is very valuable to me in that their sole purpose in prviding service to enterprises is to achieve strategic goals for them. And they are very serious and responsible for the implementation of the corporate strategic actions.

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