People's Daily Online, Beijing, December 21st: The "2018 Business Competition China Strategy" China Enterprise Competition Forum was recently held in Shanghai. The forum featured the official opening of the Competitive Strategy Teaching Workshop, which was jointly launched by the China Management Case Sharing Center and KMIND Consulting. The workshop is another step in pushing the development of Chinese management studies towards the integration between industry, study, and research.
Recent years have seen a high degree of volatility in China's economy and a surge in competition among companies. There is a pressing need for practical examples of top Chinese enterprises that will serve as case studies in Chinese business schools, drive the growth of Chinese enterprises, and assist in the formation and development of Chinese management theories.
During the "2018 Business Competition China Strategy", which was guided by the China Enterprise Federation and co-hosted by Enterprise Management Magazine and KMIND Consulting, over 400 guests from the worlds of government, academia, and business discussed the development path of Chinese enterprises and reached consensus over a new integrated industry, study, and research model that combines theories with practical examples.
On December 19th, the China Management Case Sharing Center Competitive Strategy Teaching and Research Workshop was officially launched.
New breakthroughs urgently needed in case study teaching; integration of industry, study, and research opens up a new path
In the 1920s, the Harvard Business School pioneered case study teaching using real-life business contexts to nurture students' decision-making and problem-solving skills. It has since become a major means of cultivating business talent over the last century. Although case study teaching has played an important role in nurturing high-quality management talent in China, arguments about whether fully emulating Western models suits Chinese management teaching, and whether case studies for international companies can be applied to Chinese enterprises, have always followed the development of Chinese management education.
At the forum, Professor Su Jingqin, member of the National MBA Education Steering Committee and Director of the China Management Case Sharing Center, delivered a speech entitled The Path to Innovation for Chinese Enterprises in the New Era. He pointed out in the 2018 Business Competition China Strategy roundtable discussion that 40 years of reform and opening up have seen tremendous accomplishment in China's economic growth, and Chinese companies have generated a large amount of experience and methods in their growth practices that are unlike those in the West. In particular, the volatile economic and trade situation has given rise to an even more pressing need for examples from Chinese enterprises to drive the development of Chinese companies and boost the confidence of Chinese entrepreneurs. In addition, new Chinese and foreign brands have the characteristics of diversified horizontal development and deep vertical cultivation; on the surface, each has its own merits - but in reality, there are huge discrepancies in the quality of brands' growth. With regard to case study teaching, the current management theories of Chinese business schools mainly comes from the West. They need to develop their own management theories suitable for the conditions in China in order to nurture management talents, elevate management standards, and tackle Chinese problems. However, when identifying and distilling the case studies and experience of local large- and medium-sized enterprises, it is not enough to only rely on the efforts of business schools; they need to be jointly completed by industry, study, and research.
Participants in the roundtable discussion from the world of academia - the Yangtze River Scholar by the Ministry of Education and professor of Zhejiang University Wu Xiaobo, and professor of University of Science and Technology of China and director of Case Study Center Liu Zhiying - expressed strong support for this viewpoint.
Liu Zhiying said that the relationship between industry, study, and research can be summarized as follows: academia transforms management ideas into strategic theories suitable for China's 'genes', consulting companies transform these theories into management practices that can be directly applied by entrepreneurs, and entrepreneurs put them into practice as they compete with other companies. As a platform for industry, academia, and research, the Competitive Strategy Teaching and Research Institute helps promote theoretical guidance and practical tools for the enterprise community. It also brings the consulting company model from the previous approach of "take a single shot and change position" to a service model that integrates higher education, consultants, and enterprises.
Wu Xiaobo said that a highly-developed economy doesn't just have high-quality enterprises. It also has top-notch business schools and consulting companies, which has already been proven in countries like the US and Japan. Today, global competition has entered the era of high-quality competition. The power of knowledge is of ever greater importance, there is a pressing need for high-quality consulting companies. Wu Xiaobo also made three suggestions for modern enterprises: to keep learning and innovate as they learn, never lose focus on the competition, and make use of the "iron triangle" of enterprises, study, and consulting companies to establish a new growth ecosystem to support their development.
December 19th: The "2018 Business Competition China Strategy" Roundtable Forum
KMIND CEO Yao Rongjun, who has devoted years to promoting the mainstream adoption and academic study of competitive strategy, and was representing the consulting industry at the roundtable discussion, said that from the start of reform and opening until today, when transforming and upgrading, Chinese companies needed an approach to growth that was right for them and was the "Chinese method". To borrow from the well-known Chinese phrase, “each place has its own way of nurturing management talent". A country's competitiveness is increasingly determined by whether it has a large cohort of high-quality, high-caliber talent - particularly management talent. The knowledge that future economies depend on for growth must be practically applicable. Yao said that consulting companies were bound to play a major role in the creation of a platform combining industry, study, and research. When it came to business practices, KMIND Consulting has created a fully-fledged competitive strategy system and collected case studies of practical success and experience. In the process of integrating industry, academia, and research, he hoped to help business schools to "go further, dig deeper, and achieve more," assisting in the nurturing of the talent required by Chinese enterprises and thus helping more Chinese enterprises to adapt to intense global competition.
Based on cutting-edge Chinese practices, the Competitive Strategy Teaching and Research Workshop is officially launched
The announcement of the Competitive Strategy Teaching and Research Workshop's launch makes the integration of industry, academia, and research a reality.
The Competitive Strategy Teaching and Research Workshop was founded with the support of the National MBA Education Steering Committee and the input of many experts and professors from renowned universities, KMIND Consulting, and the companies that KMIND serves. It is an industry-academia-research joint platform whose aim is to identify case studies from best business practices of Chinese companies.
The Competitive Strategy Workshop's expert committee brings together experts and professors from 12 nationally-renowned universities including Peking University, Dalian University of Technology, Tsinghua University, and Shanghai Jiao Tong University - as well as expert consultants Xie Weishan (Chairman of KMIND's Board of Directors), Xu Lianzheng (KMIND President), and Yao Rongjun (KMIND CEO). Together, they are responsible for guiding the workshop’s strategy formulation and direction of development.
Ms. Wang Ping, Director of the National MBA Education Steering Committee, delivered a speech before the launching ceremony. She said that the Competitive Strategy Teaching and Research Workshop should have its roots in local Chinese enterprises, focus on tapping and distilling the best practices of Chinese enterprises, make the most of the advantages of the connection between industry, study, and research, provide support for the sustained, high-quality development of Chinese enterprises, and help broaden the content of Chinese management education. In addition, she said that she hoped the entrepreneurs, academics, and experts who were present would continue to take an interest in and support the Competitive Strategy Teaching and Research Workshop.
As a co-creative platform for industry, study, and research, the Competitive Strategy Teaching and Research Workshop provides a practical base, offers fresh case studies for schools, and promotes improvements in teaching and the formation of Chinese management theories, laying a foundation for nurturing high-quality business management talents. In addition, enterprises can take advantage of the abundant human resources of universities and colleges to constantly optimize management methods and promptly identify and resolve operational difficulties, significantly driving the rapid, healthy development of enterprises. Going forward, the Competitive Strategy Teaching and Research Workshop will be grounded in China's cutting-edge practices, will explore the creation of top case studies, help accelerate the formation of Chinese management theories, and contribute "China Solutions" to global business management.