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Reshaping alpine green tea to consolidate high-end lead
Bamboo Leaf Tea Industry Co., Ltd. was founded in 1998, located at the foot of the world-famous scenic Mount Emei.It is a economic entity with production of series of famous quality tea like "Bamboo Leaf Tea"as its main business.The company has exclusive rights to brands like "Bamboo Leaf Tea," "Lundao", "Pak Tam Snow on Green Pond." Its products include high, medium and low-grade series like famous tea, green tea, and flower tea. At present,it is one of the national key dragon-head enterprises in agricultural industrialization.In June 2006 "Bamboo Leaf Tea" trademark was recognized by the State Administration for Industry and Commerce as "China's well-known trademark." In May 2011 "Lundao" trademark was recognized by the State Administration for Industry and Commerce as "China's well-known trademark."
Strategic Achiements
  • As a once high-end green tea leader,Bamboo Leaf Tea has undergone changes in the market in recent years,and gradually lost the direction of development when encountereing unprecedented growth bottleneck. After cooperating with KMIND which identified the strategic positioning of "China's high-end green tea leader," for the company, it quickly found its direction and confidence. In September 2018 it carried out strategic landing deployment.
  • In the first month of the strategic landing (October),ie before large-scale promulgation has not yet started and only products on display and focus can be adjusted, the overall sales downward trend for the past 9 consecutive months of the main product of the Bamboo Leaf Tea,' ie "Bamboo Leaf Tea Lundao," the primary product for sales in the primary market(Chengdu region), was now curbed. In October,"Bamboo Leaf Tea Lundao" achieved 18% growth year-on-year, with overall sales achieving a 3% increase against the trend.
  • In the second month of the strategic landing (November), Bamboo Leaf Tea's main product "Bamboo Leaf Tea Lundao"achieved a 14% increase year on year, with the overall sales in the main market for sales (Chengdu region) achieving an increase of 4% , showing early signs of a growth trend.
Comments from Entrepreneur
Tang Xianhong, Bamboo Leaf Tea Chairman of Board

Tang Xianhong, Bamboo Leaf Tea Chairman of Board

In such a great era of competition, how many enterprises suffer from the lack of resources and guidance! Today, KMIND instructors have shown us a path that can absolutely lead us to success. And meanwhile we the Bamboo Leaf Tea, endowed with favorable political, geogrphical and demogrphical environments, what reasons do we have, not to follow this road to prosperity and happiness?

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君智咨询
君智咨询君智咨询

君智咨询

Bamboo Leaf Tea
Strategic Achiements
  • As a once high-end green tea leader,Bamboo Leaf Tea has undergone changes in the market in recent years,and gradually lost the direction of development when encountereing unprecedented growth bottleneck. After cooperating with KMIND which identified the strategic positioning of "China's high-end green tea leader," for the company, it quickly found its direction and confidence. In September 2018 it carried out strategic landing deployment.
  • In the first month of the strategic landing (October),ie before large-scale promulgation has not yet started and only products on display and focus can be adjusted, the overall sales downward trend for the past 9 consecutive months of the main product of the Bamboo Leaf Tea,' ie "Bamboo Leaf Tea Lundao," the primary product for sales in the primary market(Chengdu region), was now curbed. In October,"Bamboo Leaf Tea Lundao" achieved 18% growth year-on-year, with overall sales achieving a 3% increase against the trend.
  • In the second month of the strategic landing (November), Bamboo Leaf Tea's main product "Bamboo Leaf Tea Lundao"achieved a 14% increase year on year, with the overall sales in the main market for sales (Chengdu region) achieving an increase of 4% , showing early signs of a growth trend.
Comments from Entrepreneur
Tang Xianhong, Bamboo Leaf Tea Chairman of Board

Tang Xianhong, Bamboo Leaf Tea Chairman of Board

In such a great era of competition, how many enterprises suffer from the lack of resources and guidance! Today, KMIND instructors have shown us a path that can absolutely lead us to success. And meanwhile we the Bamboo Leaf Tea, endowed with favorable political, geogrphical and demogrphical environments, what reasons do we have, not to follow this road to prosperity and happiness?

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