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Returning to category value and reviving king of ramen noodles
In 1968, Ajien Ramen was born in Kumamoto, Kyushu, Japan, inheriting the classic genre of Japanese ramen. With 50 years focus on the big bone soup, it has become the representative of the Japanese bone soup ramen. Ajisen (China) Holdings Co., Ltd.was established in 1996. Since then, it took the lead to introduce Japanese ramen noodles, and operate through systematization and , standardization. Now it is one of China's leading chain catering enterprises, and also an important step for in Ajien's globalization deployment. At present, Ajien operates in 13 countries,with over 800 stores scattered throughout cities like New York, Rome, Toronto, Beijing, Shanghai, Singapore, and Bangkok.
Strategic Achiements
  • In 2018, with its number of stores in the world reaching more than 800, Ajisen launched its "Global Ramen Leader"competition strategy. Through the valued "Big Bone Soup" value, it revived its image as the global ramen king, opening a prelude to a comprehensive transformation.
  • After 4 months of the Strategic Landing, Ajisen defined Shanghai as the core market, and sorted out the matching strategic landing operation system, with a focus on six tactics, and a brand launch news conference at the 50th landing anniversary.
  • It is gradually achieving overall upgrade of the brand, products, image,and service,leading the development of Japanese ramen categories.
Comments from Entrepreneur
Pan Wei, chairman of board of Ajisen

Pan Wei, chairman of board of Ajisen

A lot of consulting firms just offer a PPT as a solution scheme. But they just ditch when the schemes are to be used. KMIND not only provide me with strategic solutions, but also to manage the landing. Their whole team has a lot of energy. No matter how much disagreement and frictions exists in the process, they can do their job well by focusing on our corporate achievements and goals, which is very critical to us.

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君智咨询
君智咨询君智咨询

君智咨询

Ajisen Ramen
Strategic Achiements
  • In 2018, with its number of stores in the world reaching more than 800, Ajisen launched its "Global Ramen Leader"competition strategy. Through the valued "Big Bone Soup" value, it revived its image as the global ramen king, opening a prelude to a comprehensive transformation.
  • After 4 months of the Strategic Landing, Ajisen defined Shanghai as the core market, and sorted out the matching strategic landing operation system, with a focus on six tactics, and a brand launch news conference at the 50th landing anniversary.
  • It is gradually achieving overall upgrade of the brand, products, image,and service,leading the development of Japanese ramen categories.
Comments from Entrepreneur
Pan Wei, chairman of board of Ajisen

Pan Wei, chairman of board of Ajisen

A lot of consulting firms just offer a PPT as a solution scheme. But they just ditch when the schemes are to be used. KMIND not only provide me with strategic solutions, but also to manage the landing. Their whole team has a lot of energy. No matter how much disagreement and frictions exists in the process, they can do their job well by focusing on our corporate achievements and goals, which is very critical to us.

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