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Reaping hundreds of billions of business revenues against adverse environment.
Focus Media was born in 2003, with a creation of the elevator media advertising model. In 2005 it became the first Chinese advertising media stock listed in Nasdaq in US,and selected into the Nasdaq 100 Index in 2007.In 2015 Focus Media returned to the A Shares,its market value exceeding a hundred billions,and became China's first media share. Today Focus Media boasts 200 million urban viewers daily,among a urban population of 400 million. Focus's Elevator Media, covers more than 200 cities,with more than 2 million elevator terminals.Its daily average mainstream urban viewers reached 500 million. It is rated as a media with "the most powerful advertising brand detonation force in China."
Strategic Achiements
  • In the 2016, Focus Media, a global initiator of elevator media, began to learn and practice the competitive strategy, proposing the core media advantage of "detonating the mainstream and targeting Focus" . In 2016, the traditional media overall magazine revenue fell by 6%,while Focus Media revenue increased 18.38% year-on-year, creating a brilliant record of sales turnover of 10 billions, market value of more than 100 billions.
  • In 2017, the revenue from publishing of the traditional media as a whole increased only slightly by 0.2%,whereas the revenue of focus media increased by 17.63% year-on-year.
  • In the first three quarters of 2018, Focus Media continued to grow at a high rate, up 24.59% from a year earlier. At the same time, the internationally recongnized elevator media giant Focus Media, won a series of awards in 2017 and 2018 at the New York Advertising Festival, London International Awards,and Busan Advertising Festival.
Comments from Entrepreneur
by Jiang Nanchun, chairman of board of Focus Media

by Jiang Nanchun, chairman of board of Focus Media

I am very thankful that at a right time Focus Media chose the competitive strategy course and the KMIND consulting team led by Mr Xie Weishan who has sorted out the core advantages of Focus Media. We have done the right thing.

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Focus Media
Strategic Achiements
  • In the 2016, Focus Media, a global initiator of elevator media, began to learn and practice the competitive strategy, proposing the core media advantage of "detonating the mainstream and targeting Focus" . In 2016, the traditional media overall magazine revenue fell by 6%,while Focus Media revenue increased 18.38% year-on-year, creating a brilliant record of sales turnover of 10 billions, market value of more than 100 billions.
  • In 2017, the revenue from publishing of the traditional media as a whole increased only slightly by 0.2%,whereas the revenue of focus media increased by 17.63% year-on-year.
  • In the first three quarters of 2018, Focus Media continued to grow at a high rate, up 24.59% from a year earlier. At the same time, the internationally recongnized elevator media giant Focus Media, won a series of awards in 2017 and 2018 at the New York Advertising Festival, London International Awards,and Busan Advertising Festival.
Comments from Entrepreneur
by Jiang Nanchun, chairman of board of Focus Media

by Jiang Nanchun, chairman of board of Focus Media

I am very thankful that at a right time Focus Media chose the competitive strategy course and the KMIND consulting team led by Mr Xie Weishan who has sorted out the core advantages of Focus Media. We have done the right thing.

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