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New categories create a big market
In August 2005,the Sino-Italian Guangdong Indelb Industrial Development Co., Ltd.was jointly established, with a focus on the R&D, design, production,and sales of high-end car refrigerators. In 2013 it became a national high-tech enterprise with 76 patent authorizations. Boasting 400 odd staff and 88 acres of land,it has built a 45600 square meter plant and dormitory.It has been successively awarded as Zhongshan Engineering Technology R&D Center, Guangdong Provincial Mobile Refrigeration Equipment (Indelb) Engineering Technology Research Center, Zhongshan City-level Enterprise Technology Center,and main drafter of national industry standards. The company's vision is to let the car refrigerator become the standard car component,and to make car travel healthier.
Strategic Achiements
  • China's car refrigerator industry leader.
  • Since the landing of the competitive strategy, the overall domestic growth amounted to more than 5 times, from 2015 to 2018.
  • Selected by Mercedes-Benz, Volvo and other five luxury car brands, and mounted on Didi, and Anfei Luxury car.
Comments from Entrepreneur
Shi Junjie chairman of board of Intelb Car Refrigerator

Shi Junjie chairman of board of Intelb Car Refrigerator

The biggest confusion for many enterprises is how to make an existing market bigger. All along, Chinese companies are accustomed to relying on price cuts and are prone to falling into price quagmire.In stead of making their businesses bigger,these habits threaten the survival of their business. KMIND's competitive strategy which starts from the mental side of the customer,is based on competitive thinking. It can quickly find the competitive advantage that the enterprise can't see. It breaks the bottleneck and get our company out of the price quagmire, helping Indelb creating a big market out of its small categories.

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君智咨询
君智咨询君智咨询

君智咨询

Indel
Strategic Achiements
  • China's car refrigerator industry leader.
  • Since the landing of the competitive strategy, the overall domestic growth amounted to more than 5 times, from 2015 to 2018.
  • Selected by Mercedes-Benz, Volvo and other five luxury car brands, and mounted on Didi, and Anfei Luxury car.
Comments from Entrepreneur
Shi Junjie chairman of board of Intelb Car Refrigerator

Shi Junjie chairman of board of Intelb Car Refrigerator

The biggest confusion for many enterprises is how to make an existing market bigger. All along, Chinese companies are accustomed to relying on price cuts and are prone to falling into price quagmire.In stead of making their businesses bigger,these habits threaten the survival of their business. KMIND's competitive strategy which starts from the mental side of the customer,is based on competitive thinking. It can quickly find the competitive advantage that the enterprise can't see. It breaks the bottleneck and get our company out of the price quagmire, helping Indelb creating a big market out of its small categories.

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