CN
Resolve competition dilemma and regain mainstream favor
Created in 1976, Bosideng specializes in down jackets for 42 years, undergoing continuously innovation in downs, fabrics, crafts, and patterns. Each down jacket goes through at least over 150 processes. The quality and warmth of the down jacket have been widely praised at home and abroad. Today, Bosideng down jackets sell very well in 72 countries, including the United States, France and Italy, bought by over 200 million customers.
Strategic Achiements
  • Bosideng's breakout efforts were weak in the face of a competitive dilemma.
  • In 2017, with "Global Hot Down Jacket Specialist" as its strategic direction of competition, it integrated its global resources and upgraded its brands sysmatically.
  • In September 2018, Bosideng appeared at the New York Fashion Week, sparking heated debate among more than 200 foreign media.
  • In October 2018, Bosideng International Designer jointly launched release of series products, triggering a big rush for purchases on the day of the launch.
  • Since entering the high season from November 2018, Bosideng brand sales growth has been strong. On double 11,all channel revenues reached a record number of 739 million, an increase of 73.2% year-on-year. On double 12, all channel revenues amounted to 514 million, an increase of 150% year on year.
  • With a focus on down jackets for 42 years,and with great demand throughout 72 countries of the world, Bosideng, has resolved the competition dilemma, regained the mainstream favor, and is moving towards the brand with 100 million sales.
Comments from Entrepreneur
Chairman of Board and CEO of Gaodekang Group

Chairman of Board and CEO of Gaodekang Group

I have always felt a sense of mission about how to maintain a national brand that grows with the times. I see hope here in KMIND. Mr Xie's low-key attitude is revealed naturally, not artificially. KMIND staff are all modest but pragmatic, possessing a very strategic perspective, offering indepth services.I will fully support this strategic cooperation, hopng Bosideng becomes the world brand,a national pride.

Media reports
CN
君智咨询
君智咨询君智咨询

君智咨询

Bosideng
Strategic Achiements
  • Bosideng's breakout efforts were weak in the face of a competitive dilemma.
  • In 2017, with "Global Hot Down Jacket Specialist" as its strategic direction of competition, it integrated its global resources and upgraded its brands sysmatically.
  • In September 2018, Bosideng appeared at the New York Fashion Week, sparking heated debate among more than 200 foreign media.
  • In October 2018, Bosideng International Designer jointly launched release of series products, triggering a big rush for purchases on the day of the launch.
  • Since entering the high season from November 2018, Bosideng brand sales growth has been strong. On double 11,all channel revenues reached a record number of 739 million, an increase of 73.2% year-on-year. On double 12, all channel revenues amounted to 514 million, an increase of 150% year on year.
  • With a focus on down jackets for 42 years,and with great demand throughout 72 countries of the world, Bosideng, has resolved the competition dilemma, regained the mainstream favor, and is moving towards the brand with 100 million sales.
Comments from Entrepreneur
Chairman of Board and CEO of Gaodekang Group

Chairman of Board and CEO of Gaodekang Group

I have always felt a sense of mission about how to maintain a national brand that grows with the times. I see hope here in KMIND. Mr Xie's low-key attitude is revealed naturally, not artificially. KMIND staff are all modest but pragmatic, possessing a very strategic perspective, offering indepth services.I will fully support this strategic cooperation, hopng Bosideng becomes the world brand,a national pride.

View more